You know your product inside out, upside down and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience - or the entire world - to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in.
Our business customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it.
Our Business Services
We edit all types of business copy from a broad spectrum of industries. We do, however, have the following specialist areas:
Software, SaaS & enterprise solutions
Transport, distribution & logistics
We also provide SEO optimisation.
AI, machine learning, algorithms
Brand enhancement & protection
Governance, risk & compliance
Master data management
Your document will be checked for errors in spelling, spacing, grammar, punctuation and syntax. We will highlight absent words and remove word duplications. We will check for consistency in the use of spelling, hyphenation, terminology, italicisation, numerals and capitalisation. We will not make suggestions regarding the rewording or reorganisation of the document; you need our copy editing service for that. This is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner.
In addition to checking your document for errors in spelling, grammar, punctuation and syntax, this service includes editing for structure, clarity and style. We will go through your document with a fine-tooth comb, highlighting any duplication, ambiguity or contradiction along the way. We'll make suggestions for alternative wording, text restructuring and small rewrites, and we'll evaluate language for cultural sensitivity. We will make sure that your document is aligned with your target audience, that the wording flows smoothly, and that your house style, quality and tone are maintained.
In-Depth Business Editing
Our in-depth business editing service takes our standard editing service to another level. It includes everything from our business editing service, so your document will be checked for errors in spelling and grammar, duplication, ambiguity and all that fun stuff, and it adds a seasoned business professional into the mix. Your content will be assessed for relevance, flow and alignment with your current business strategy and goals. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. Small suggested rewrites will be undertaken.
An optional business communications review service is also recommended.
Copywriting Pick & Mix
We write lots of things, including those listed below. You can pick one of them or put together a package to suit your needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help.
Case studies, 750-1,200 words.
White papers, 2,000-3,000 words.
Blog posts, up to 500 words.
Social media posts, up to 300 words.
Sales or Customer Service email sequences - Sequence of 4.
Voice of the Customer Service
As the writer Christopher Morley once said, 'There is only one rule for being a good talker – learn to listen.'
Obtaining customer feedback can give you vital insights into what your customers think of your company, product or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message.
So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say.
Word Ferret offers a tailored VoC service. Click the link below to learn more.
We Offer Business Publishing Too
In addition to writing, editing and proofreading. We offer business publishing via our Countisbury Publishing imprint.
Whatever your project—annual report, product guide, instruction manual, company history, motivational book, memoir—we have a service to suit your needs.
Click here to find out more...
English as a Second Language
If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.