top of page

Rob Aitchison

4C Associates


Hi, Martin.

Thank you for our conversations about lead generation. This is a I’m a former colleague of Joe Farrell, having worked with him in senior sales roles at Systech and Loftware. I’ve been very interested in ValGenesis and would like to put my business forward to you in support of your growth, specifically targeting senior validation, quality, and IT stakeholders in life sciences.

After thirty-four years in sales and marketing, including fourteen in SaaS and services for life sciences, I co-founded a business communications business that empowers sales and marketing teams, and transforms lead generation with two core services:

  • Connect VMS - A unique lead generation enablement service that delivers a human, hyper-personalized approach to prospecting that combines prospect and market research, video messaging, professional writing, and expert content, all in a branded landing page, and backed by sales and marketing operations services.

  • Professional research and copywriting services—Medidata, a $687.6 Million company, is one of our customers, and we’ve also supported a validation and quality services company in your sector.

I've created a ValGenesis sample landing page for you to give you a flavor of how Connect VMS can be used. It includes a 2-minute role-play video outreach from ValGenesis to Sponsor Pharma, a fictitious prospect. The video itself is shown below.

I hope I've piqued your interest—would you be open to a mutual discovery call? I could share insights that may be helpful for you. My calendar is here if you'd like to compare schedules.

Kind regards,


Ray Collia

Co-founder and Partner

Word Ferret

Direct Dial or WhatsApp +44 7789 721821


Role Play:

Ray Collia reaching out from

to Sue Richards, a SVP at Sample Pharma

Supporting Information for

4C Associates

Business Development.png

Connect VMS

How would you like two minutes of your prospect's attention...

without a scheduled meeting?


Build trust and credibility through personalized, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's

journey and needs.

Learn more about Connect VMS here.

From just

£4 per prospect*

*Set-up fee applies

For your team, it's a simple as 1-2-3

Tell us who you want to reach and what you want to say.
We'll carry out extra research, brief you, and set up landing pages based on what you provide.

You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say.

We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you.


Copywriting and Research

Words Have Power

We are professional researchers and copywriters with decades of experience in life sciences services and solutions.

We specialize in aligning messaging with your specific stakeholders, and have real-world experience working with senior validation, quality, and IT stakeholders from SMEs up to the top 5 pharma, CDMOs, and CROs in the pharma industry.

Samples of our work

Clinical trial complexity.jpg
Bridging the Gap – TEFCA, Healthcare Data Interoperability, and Clinical Research Use Case
A Few Clicks and Done- Automating EDC Data Entry.jpg
EU GMP Annex 1- The Cost of Non-Compliance.jpg

Life Sciences Experience

One of our specialist areas is life sciences. We have more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials.

One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023.

Click here to see our areas of experience.

bottom of page