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Contact Us To discuss your proofreading, copy editing, copywriting, voice of the customer (VoC) or indexing needs, or if you simply have a question for us, please do get in touch. We're here to help. Give us a call on +44 1271865673, write to contact@wordferret.co.uk, or use the form below. I agree to the terms & conditions Submit Thanks for submitting!

How would you like two minutes of your prospect's attention... without a scheduled meeting? Build trust and credibility through personalised, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's journey and needs. PRICING From just £4 per prospect* *Set-up fee applies The Problem Generating new leads has become increasingly difficult during recent years. Many tried and tested outreach methods fail so often that even 5%-15% open rates for emails—these are not even sales conversion rates—are accepted as normal now. Direct messaging through social media networks is starting to go that way too, and it's harder to reach prospects by 'phone. ​ 'Insanity is doing the same thing over and over and expecting different results.' ​ Despite this, most people keep doing the same thing, day in, day out, because it used to work years ago, and they don't know what else to do. Information has never been more accessible to buyers than it is now. They are significantly more informed—they are spoilt for choice. And at the same time, i n an increasingly competitive marketplace, they have come to mistrust many traditional outreach methods from vendors. ​ This has resulted in a shift in their behaviour throughout their 'buyer journey'. According to analysts and specialists, a human approach is now favoured by most buyers. The Solution Vendors need a new approach. They need Word Ferret Connect VMS. Connect VMS is a unique service that provides branded landing pages that combine personalised written and video messaging, with links/downloads for content that is relevant to the buyer. This builds trust and credibility via personalised, authentic, human outreach. It gives the buyer access to information, expertise, and case studies (if available), and it has messaging that is thoughtfully aligned with their buyer journey and needs. The service offers a unique multi-media platform for success, combined with sales and marketing operations services, professional research, and professional copywriting services. Word Ferret Connect VMS connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. For your team, it's a simple as 1-2-3 1. Preparation Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say. 3. Results We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. Connect VMS Sample Video Message Role play: Outreach from Now Pharma CRO to Sample Pharmaceuticals Rare Disease We serve any industry. This sample is for life sciences. We provide the presenter with prospect information and guidance as a basis for their video recording. The video is part of a landing page with personalised message and carefully selected content to match your buyer's needs. Landing pages are branded with your company logo and website style. Each landing page has a unique URL. Click below for the sample landing page Services Included with Connect VMS Research Buyer-aligned messaging Video editing Branded with your logo and website style Landing page design and creation Managed by Word Ferret Unique URL Email/LinkedIn intro text and thumbnail image Sales and marketing operations services Video messaging coaching Supercharge Connect VMS with Optional Services Professional copywriting/content Expanded professional research Network-Nurture-Connect coaching ​Animated logo and audio sting video intro Subtitles and transcription Audio-only feature Our four-step process Step 1 Preparation Identify your audience, voice, and messaging Research and collect prospect and market data CRM integration where necessary Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos You'll record videos We will edit videos to include: ​Prospect content (web page, news, etc.) Lower thirds (name, job title, and company) Intro/outro screens Step 3 Outreach We will set up automated email outreach and follow up—we can manage this for you. ​ LinkedIn or email messaging and follow up managed by yourselves—we provide guidance and full or partial message content. Step 4 Analysis & reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). ​ Or on-demand reporting from our platform. Choose the best service for you Pricing Connect VMS Mass Outreach A single video is sent to everyone. Best for campaigns of 500+ prospects. You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personalised at a basic level. Pricing 1st 500-1,000 prospects £5 per prospect £4 per prospect thereafter £500 set-up fee (Minimum 500 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Optional sales operations services are available from £100 Contact us Connect VMS 1-2-1 Outreach Unique videos recorded for each prospect. Best for focused outreach to key prospects - typically 50-100 but can be 100s. Minumum of 10 prospects. 1-2-1 hyper-personalised video messaging and text, landing pages, and outreach text for emails or other messaging. Your team records short messages, and then we wrap our service around the videos, delivering a hyper-personalised experience for your prospects. Pricing Video message and landing page services £150 per prospect £300 set-up fee (Minimum 10 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Advanced research for company data beyond personalised information needed for video messaging £125 Optional sales operations services are available from from £100 Contact us Network Connect Coaching Available for any of the Connect VMS services Supercharge your outreach! We will coach you in our Network, Nurture, Convert method described above. Connect VMS is powerful but pales in comparison to applying the Network, Nurture, Convert method, especially when deployed as part of an omni-channel sales and marketing campaign. Pricing 1-2 people £2,000 3 or more people POA Contact us We can produce any copy that you require Examples ​White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks ​ Leaflets Email sequences Books and eBooks eBrochures Scripts Speeches Annual reports ​ Promotional video scripts Training video scripts Web pages text Help pages/guides Webinar scripts User interface text

Word Ferret: The Marriage of Business Acumen & Academic Rigour Our Resumes Gina Collia Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Word Ferret Co-founder - Biographer, editor, researcher, copywriter Nezu Press Founder-owner The Haunted Library Blogger Ryoma Collia Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting . Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Find us on social media... Ryoma: Gina:

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Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet.

Word Ferret: The Marriage of Business Acumen & Academic Rigour Word Ferret was founded in 2022 by Ryoma and Gina Collia. Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting. Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Find us on social media... Ryoma: Gina:

Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. ​ A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data management Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

'When it comes to copy editing, proofreading and copywriting, we're the best thing since sliced bread,' we tell you. 'We are the bees knees and all that,' we explain enthusiastically. And, understandably, you look at us sideways and ask, 'but how do I know you're as marvellously wonderful as you say you are?' Well, don't just take our word for it. Step right up and sample our wares. We offer here a selection of our written works to give you a taste of what we do. After all, they do say that the proof of the pudding is in the eating, so have a nibble and see for yourself. Samples will be added from time to time, so do check back to see what's new. Samples of Our Work These articles are intended to give you an idea of our writing style and ability. If you require samples of projects that we have carried out for clients, please get in touch. Getting to Know You Why Voice of the Customer Matters How genuinely listening to and getting to know your customers can help you improve your company, product, service and brand. Read PDF Read on blog History to Get Your Teeth Into An article about the history of dental prosthetics - false teeth to be exact - that first appeared in Andon , the journal of the Society for Japanese Arts Read PDF Being Human Why We Don't Use AI An article explaining why we don’t use AI in our work here at Word Ferret and, in addition, why we’re not afraid that we’ll be obsolete by the end of next week. Read PDF Read on blog First Sentences Are Doors to Worlds Why Opening Lines Matter. With suggestions to help you write an opening paragraph that hooks your readers and keeps them reading. Read PDF Read on blog M. P. Dare: Antiquary, Writer... & Book Thief It sometimes happens that a writer is just as interesting as his writing or, in some cases, even more so. This is the case with Marcus Paul Dare, who had a penchant for pilfering books. Read PDF Read on Haunted Library blog ChatGPT Is Not as Clever as You Think Convincing nonsense, fabricated facts, repeated inconsistencies and flat, boring writing. How ChatGPT fails to live up to the hype. Read PDF Read on blog Jack & Mary Hillier as I Remember Them A very personal tribute to two exceptional individuals. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Are You Ready for EU GMP Annex 1? An article concerning EU GMP Annex 1 “Manufacture of Sterile Medicinal Products” and the approaching deadline for compliance. ​ Written for PNR Pharma. Read PDF Beautiful Blackened Smiles An article about the history and process of ohaguro (teeth blackening) in Japan. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Sling Your Knickers on the Compost Heap Or, Easy Ways to Live More Sustainably. Ten things you can do to help the planet & fight the climate and nature emergency Read PDF Read on blog The Devil’s Hoofprints An account of strange goings on that took place in Devonshire in 1855, when locals awoke to find mysterious hoofmarks in the snow. Read PDF Read on Haunted Library blog

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Search Results 21 items found for "" Environmental Sustainability | Word Ferret Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet. About | Word Ferret Word Ferret: The Marriage of Business Acumen & Academic Rigour Word Ferret was founded in 2022 by Ryoma and Gina Collia. Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting . Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Find us on social media... Ryoma: Gina: Sample landing page | Word Ferret Now Pharma Rare Disease CRO Home About us Services N ews C ontact Personal message for John Smith of Sponsor Pharma (Role Play) Sponsor Pharma - Now Pharma Connect VMS Sample Artist Name 00:00 / 02:10 Audio-only track Download the transript here Click here to return to Word Ferret Hi, John. I've worked in the rare disease space for years and have been following Sponsor Pharma's successes, most notably the recent OP-101 Phase II study for porphyria. Now Pharma is a specialist CRO in rare disease clinical trials, including porphyria studies. With the announcement of the planned OP-101 Phase III study, now may be a good time to connect. Our porphyria trial experience has shown that in addition to a well-designed protocol, dynamic supply management, a patient-centric approach, and strong analysis tools and methodologies, the CRO's level of relevant experience in this therapeutic area is critical. Would you be open to having an introduction call? I could share insights that may be helpful for you. My calendar is here if you'd like to compare schedules. Kind regards, Ray Ray Collia Director of Relationship Development Now Phrama Rare Disease CRO Direct Dial +44 1234 123456 Email contact@nowpharma.com Resources for John Smith Please note that this is a sample page. The website links below are not live. Porphyria Clinical Trial Case Study Download Overcoming Challenges in Rare Disease Studies Download Increasing Patient Retention Download About Now Pharma We are a global CRO who have specialised in rare diseases for over 20 years. Biostatistics Clinical Operations Data Management DCT Finance and Travel Management HEOR Labs We understand the specific patient needs and challenges that arise from many rare and orphan diseases, and the urgency faced by clinicians to gather the most meaningful and accurate data possible from point of every patient interaction and sample. Logistics Manufacturing Patients Quality Regulatory Affairs Sites We have experience in over 200+ rare indications that include: Age-related Macular Degeneration Alpha-1 antitrypsin deficiency Alport Syndrome Amyotrophic Lateral Sclerosis Autism Spectrum Disorders Cystic fibrosis Cystinosis Dravet Syndrome Duchenne Muscular Dystrophy Duchenne’s muscular dystrophy Epidermolysis bullosa Fabry Disease Fragile X Syndrome Friedrich’s ataxia Gaucher Disease HAE Hereditary Inclusion Body Myopathy Multiple Sclerosis Neuro-autoimmune Neuro-Ophthalmology Neuromuscular Disorder Niemann-Pick Type C1 DiseasePAH PNH Pompe Disease Porphyria Prader Willi Syndrome Rare Genetic Syndromes Rare oncology indications, such as mesothelioma and multiple lymphomas Retinal vein occlusion Rett Syndrome Stargardt’s Disease Systemic sclerosis Urea cycle disorders Uveitis X-Linked Myotubular Myopathy Contact us Privacy policy Now Pharma Rare Disease CRO Terms and Conditions Unsubscribe | Word Ferret Unsubscribe Thank you for letting us know that you prefer not to be contacted. We wish you the very best. Submit Thanks for submitting! Video Prospecting | Word Ferret How would you like two minutes of your prospect's attention... without a scheduled meeting? Build trust and credibility through personalised, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's journey and needs. PRICING From just £4 per prospect* *Set-up fee applies The Problem Generating new leads has become increasingly difficult during recent years. Many tried and tested outreach methods fail so often that even 5%-15% open rates for emails—these are not even sales conversion rates—are accepted as normal now. Direct messaging through social media networks is starting to go that way too, and it's harder to reach prospects by 'phone. ​ 'Insanity is doing the same thing over and over and expecting different results.' ​ Despite this, most people keep doing the same thing, day in, day out, because it used to work years ago, and they don't know what else to do. Information has never been more accessible to buyers than it is now. They are significantly more informed—they are spoilt for choice. And at the same time, i n an increasingly competitive marketplace, they have come to mistrust many traditional outreach methods from vendors. ​ This has resulted in a shift in their behaviour throughout their 'buyer journey'. According to analysts and specialists, a human approach is now favoured by most buyers. The Solution Vendors need a new approach. They need Word Ferret Connect VMS. Connect VMS is a unique service that provides branded landing pages that combine personalised written and video messaging, with links/downloads for content that is relevant to the buyer. This builds trust and credibility via personalised, authentic, human outreach. It gives the buyer access to information, expertise, and case studies (if available), and it has messaging that is thoughtfully aligned with their buyer journey and needs. The service offers a unique multi-media platform for success, combined with sales and marketing operations services, professional research, and professional copywriting services. Word Ferret Connect VMS connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. For your team, it's a simple as 1-2-3 1. Preparation Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say. 3. Results We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. Connect VMS Sample Video Message Role play: Outreach from Now Pharma CRO to Sample Pharmaceuticals Rare Disease We serve any industry. This sample is for life sciences. We provide the presenter with prospect information and guidance as a basis for their video recording. The video is part of a landing page with personalised message and carefully selected content to match your buyer's needs. Landing pages are branded with your company logo and website style. Each landing page has a unique URL. Click below for the sample landing page Services Included with Connect VMS Research Buyer-aligned messaging Video editing Branded with your logo and website style Landing page design and creation Managed by Word Ferret Unique URL Email/LinkedIn intro text and thumbnail image Sales and marketing operations services Video messaging coaching Supercharge Connect VMS with Optional Services Professional copywriting/content Expanded professional research Network-Nurture-Connect coaching ​Animated logo and audio sting video intro Subtitles and transcription Audio-only feature Our four-step process Step 1 Preparation Identify your audience, voice, and messaging Research and collect prospect and market data CRM integration where necessary Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos You'll record videos We will edit videos to include: ​Prospect content (web page, news, etc.) Lower thirds (name, job title, and company) Intro/outro screens Step 3 Outreach We will set up automated email outreach and follow up—we can manage this for you. ​ LinkedIn or email messaging and follow up managed by yourselves—we provide guidance and full or partial message content. Step 4 Analysis & reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). ​ Or on-demand reporting from our platform. Choose the best service for you Pricing Connect VMS Mass Outreach A single video is sent to everyone. Best for campaigns of 500+ prospects. You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personalised at a basic level. Pricing 1st 500-1,000 prospects £5 per prospect £4 per prospect thereafter £500 set-up fee (Minimum 500 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Optional sales operations services are available from £100 Contact us Connect VMS 1-2-1 Outreach Unique videos recorded for each prospect. Best for focused outreach to key prospects - typically 50-100 but can be 100s. Minumum of 10 prospects. 1-2-1 hyper-personalised video messaging and text, landing pages, and outreach text for emails or other messaging. Your team records short messages, and then we wrap our service around the videos, delivering a hyper-personalised experience for your prospects. Pricing Video message and landing page services £150 per prospect £300 set-up fee (Minimum 10 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Advanced research for company data beyond personalised information needed for video messaging £125 Optional sales operations services are available from from £100 Contact us Network Connect Coaching Available for any of the Connect VMS services Supercharge your outreach! We will coach you in our Network, Nurture, Convert method described above. Connect VMS is powerful but pales in comparison to applying the Network, Nurture, Convert method, especially when deployed as part of an omni-channel sales and marketing campaign. Pricing 1-2 people £2,000 3 or more people POA Contact us We can produce any copy that you require Examples ​White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks ​ Leaflets Email sequences Books and eBooks eBrochures Scripts Speeches Annual reports ​ Promotional video scripts Training video scripts Web pages text Help pages/guides Webinar scripts User interface text Buyer Behaviour has Changed | Word Ferret Buyer behaviour has changed. Have you? Sales lead generation and sales cycles have been impacted negatively since 2020, and this trend has continued, especially for startups and SMEs. We all know that a lot has happened in the world, but why has lead generation been affected? ​ We explain three core reasons in this video and have highlighted them in writing below. Audio-only track > Word Ferret Connect - Buyer Behaviour has Changed 1 00:00 / 06:45 Erosion of Trust Trust in the usual communication methods has eroded over time to the point that people are much more sensitive to contact by phone, email and, more recently, direct messaging through social networks. ​ The increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content has not helped. ​ How do you react when a withheld number tries to call you on your phone? Do you read and respond to every single email that you receive? Do you connect with everyone who sends a connection request through LinkedIn? ​ ​ How do your potential buyers react and what can you do to communicate with them? Information Overload In an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. ​ Why should they choose you? ​ ​ Information has never been so accessible to a buyer as it is now. It means that buyers are significantly more informed and as a result, this means that they can approach vendors at a later stage in the sales cycle. This also means that they will be able to shortlist vendors, so all other potential sellers will not even have a chance to put themselves forward. ​ How do you earn a place at their table? The Buyer Journey With subtle changes in decision-making practices, higher availability of information, erosion of trust in the various vehicles used for communication, the increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content, it's not surprising that the buyer journey has changed. ​ What can be done to better align with your buyer's journey? Adapting to the new world Building and earning trust is the key. Understanding your buyers, their journey and earning a place at their table are all key elements of adapting to the changes in the buyer's world. Once this is established, we will help you build the foundations for a trust-based omnichannel sales and marketing framework which will provide consistency, sustainability, scalability and growth. There are well over 23 different sales and marketing ways of helping buyers that we will explore for you, whittling them down to the best ones that align with your customers. ​ ​ The best thing about it all, we can empower you to do this yourselves, or outsource as necessary. You have the power to choose. FAQ | Word Ferret Frequently Asked Questions What's the difference between proofreading and copy editing? Is your service confidential? Can I speak to someone about my requirements? What sort of information do you need from me? Which document formats do you work in? Do you edit paper documents? How long will a project take? Do you use AI for proofreading, copy editing, copywriting or indexing? Who owns the copyright? If I don't like the edits, do I have to keep them? I'm a writer and want you to edit/proofread my manuscript. Will it be painful? What if English isn't my first language? 1. What's the difference between proofreading and copy editing? A copy editor focuses on language, tone, clarity, style, flow and consistency. He/she makes sure that a document is clear and readable, that it flows well, that the language used follows the rules of standard English, and that there are no errors in grammar or spelling, or inconsistencies or omissions. Proofreading is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner. A proofreader checks for errors in spelling, spacing, grammar, punctuation and formatting that were missed by the writer/editor or introduced by the publisher/printer in error. Take a look at this paragraph: Matthew stood on the porch, and watched the sun dip below the horizon. As the light fades and the temperature began to drop he shuddered and pulled his coat tight about him. There was heavy snow forecast for the morning according to the weather forecaster. He hoped that Susan would make it back home before the snow began to pour down. What the proofreader will spot: The comma placed incorrectly after ‘porch’. The extra space before 'the sun'. The typo: ‘fades’ when it should be ‘faded’. The missing comma after ‘drop’. ​ A copy editor will also notice those errors, but he/she will also: Question the use of ‘shuddered’. Would ‘shivered’ be a better word to use? Suggest the removal of ‘according to the weather forecaster’, as it’s stating the obvious, adds nothing and makes the sentence clunky. Point out that snow doesn’t ‘pour down’. Snow falls. 2. Is your service confidential? Yes, absolutely. The nature of our work means that confidentiality is a given. We are always more than happy to sign a confidentiality agreement if you prefer. Just send us a copy for review and approval. 3. Can I speak to someone about my requirements? Yes. As a matter of fact, all of our clients have a relationship manager available to them from the outset. He/she will be available to answer any questions and address any concerns throughout the process. This is part of our service, so it does not cost you anything extra. 4. What sort of information do you need from me? In order to give you an accurate quotation, we'll need you to tell us about your project. What is it? What's the word count? Do you have any special requirements? What's your desired deadline? That sort of thing. 5. Which document formats do you work in? We work in the following formats: ​ Apple Pages Google Docs Microsoft Word If you need to use a different format, please contact us to discuss your requirements. We will always do our very best to accommodate you. 6. Do you edit paper documents? Yes, we certainly do. Please bear in mind that there will be extra costs involved, such as the postage/courier charge for your document's safe return journey to you. 7. How long will a project take? Once we've reviewed your requirements, we will be able to provide a realistic lead time for completion. This will depend on the service chosen and the project's size and level of complexity. This will also depend on your deadline requirements. 8. Do you use AI for proofreading, copy editing, copywriting or indexing? No, we don't. In this day and age, we're all used to having spellchecker and autocomplete on our computers and smart 'phones, and they both have their place in our lives; they're fine for alerting you to an error or speeding up the process when you're posting on social media or typing a note to a friend. However, we very strongly believe that the intellectual task of proofreading, editing, writing or indexing a manuscript can only be carried out successfully by a skilled human being. 9. Who owns the copyright? Once the project has been completed and paid in full, the client holds the copyright to the finished work. 10. If I don't like the edits, do I have to keep them? No, it's entirely up to you. However, you have paid for the benefit of our expertise, so it would be a shame not to take advantage of it. 11. I'm a writer and want you to edit/proofread my manuscript. Will it be painful? Perhaps… a little. But we’re here to help, and we want the process to be as easy and painless for you as possible. Also, we always warm up our tools before we begin surgery. ​ 12. What if English is not my first language? ​ If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings. Proofreading and copyeditng? Can I speak to someone? What information do you need? EFL Do you edit paper documents? How long will a project take? Do you use AI? Who owns the copyright? If I don't like the edits? Is your service confidential? Will it be painful? Which formats? Privacy statement | Word Ferret Word Ferret Privacy Policy Welcome to the Word Ferret Privacy Policy. Word Ferret is a trading name of GRGC (collectively referred to as 'GRGC', 'we', 'us' or 'our'). We are committed to protecting and preserving your personal data while it is in our care, and we take our responsibilities in this regard extremely seriously. This policy is provided to help you understand how we collect and use your personal data. It also explains what your choices are in regard to its use. By using the Word Ferret website, you are subject to the terms and conditions of this Policy. There may be times when we offer different or additional privacy terms for a specific service. If those terms conflict with the contents of this Privacy Policy, the terms that relate to the specific service apply instead. ​ Please note that this Privacy Policy is reviewed periodically. We reserve the right to modify this Privacy Policy at any time without notice. Changes to our Privacy Policy will be posted on this page. 1. How to get in touch with us ​ Our website address: www.wordferret.co.uk Registered address: Queensgate House, 48 Queen Street, Exeter, Devon, EX4 3SR, United Kingdom Phone Number: +44 1271865673 E-mail: contact@wordferret.co.uk This Privacy Notice was last updated: 16th February 2023 ​ 2. The type of personal information we collect ​ We may collect, store and use the following information about you: ​ Your name, email address, postal address, telephone number, and social media handle; Your job title, role and/or level, and the name of your company; Your IP address, operating system, web browser and browsing preferences, details of your visits to our web site and the resources you use, or other usage information. We do not collect any non-business-related data, such as date of birth or government identification number, and we do not collect sensitive personal data unless given permission to do so by you for the purpose of delivering a service or product, such as an autobiography, CV or other document that requires the inclusion of personal data. ​ ​ 3. How we get personal information and how we use it ​ Most of the personal data we process is obtained from: ​ ​ Information you put into forms or surveys on this website; Information included in telephone/email/social media communications between the Word Ferret team and you; Details of transactions you carry out with Word Ferret; The use of cookies (e.g. your IP address, browser, operating system, details of your visits to the Word Ferret website and the resources you use). ​ We use this information to: ​ ​ Respond to your inquiries, requests or comments; ​Perform a contract or transaction we enter into with you; Provide support for our services; Notify you of changes or updates to our website or services; To email or otherwise send you marketing or other promotional information about Word Ferret services;​ ​To fulfil any other purpose for which you provide the information; For system administration and for analytics to help us provide a better service for you; Comply with our legal or regulatory obligations. ​ If at any time you wish to opt out of receiving marketing or other communications from us, please write to us at contact@wordferret.co.uk . If you order one of our services, you will still receive transactional communications from us for as long as is necessary for the successful delivery of that service. ​ We may share your personal data with one of our partners, with your consent, if your requirements fall beyond the scope of the services that we supply. ​ GRGC does not sell your personal information. ​ 4. How we store your personal information ​ ​ The security and confidentiality of your personal information is of the utmost importance to us. We take your rights and our obligations with regard to GDPR very seriously indeed, and we have implemented technical, administrative, and physical security measures to protect your personal data, all of which are reviewed regularly. ​ We store most of the information we collect about you on computer systems and in databases that are operated by us or our service providers. A small amount of information about you is recorded on paper, and that is stored securely. ​ Data is stored securely in one or more of the following locations: ​ Our computers and secure local storage devices; Apple Mail and Calendar; Calendly; Google Drive encrypted folders; Google Mail, Meet, Calendar, Gmail, Sheets, Docs, Contacts; Microsoft 365 suite; Microsoft Onedrive encrypted folders; Brevo (formerly known as SendInBlue); WhatsApp (name and number for communications); Wix; ZoHo CRM. ​ We retain your personal information for as long as is necessary to carry out the purpose for which it was collected (see section 3 above) and for any additional period that may be required by law. We will then delete your information from our records. We seek to re-verify the accuracy of all of the information held on file on an ongoing basis. Data that is found to be inaccurate or out of date is removed from our records and, where possible, replaced with accurate information.​ ​ 5. Your data protection rights ​ Under data protection law, you have the right to: ​ Request access to the personal data we have about you; Request a copy of the personal information we have about you; Request that we rectify any errors in the personal information we have about you; Request deletion of your personal information; Request the restriction or suppression of your personal data; Object to the way in which we process your personal information; Request that we transfer the personal information you gave us to another organisation or to you. ​ ​ Please contact us at contact@wordferret.co.uk should you wish to make a request. ​ If you submit a request which we cannot fulfil, in whole or in part, for legal or technical reasons, we will provide an explanation for this limitation within one month of receipt of your request. In the interest of data protection, we will only process your request if we can reasonably verify that you are the individual whose personal information we hold, or that you are the authorised representative of that individual. ​ How to complain: ​ If you have any concerns about our use of your personal information, you can write to us at contact@wordferret.co.uk . You can also make a complaint to the ICO if you are unhappy with the way we have used your personal data. ​ The ICO’s address: ​ Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF ​ Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk Technology | Word Ferret Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Consultancy Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Security Services Strategic Alliances Support Training Workflows Contact us to learn more Supply Chain | Word Ferret Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. ​ A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more Samples | Word Ferret 'When it comes to copy editing, proofreading and copywriting, we're the best thing since sliced bread,' we tell you. 'We are the bees knees and all that,' we explain enthusiastically. And, understandably, you look at us sideways and ask, 'but how do I know you're as marvellously wonderful as you say you are?' Well, don't just take our word for it. Step right up and sample our wares. We offer here a selection of our written works to give you a taste of what we do. After all, they do say that the proof of the pudding is in the eating, so have a nibble and see for yourself. Samples will be added from time to time, so do check back to see what's new. Samples of Our Work These articles are intended to give you an idea of our writing style and ability. If you require samples of projects that we have carried out for clients, please get in touch. Getting to Know You Why Voice of the Customer Matters How genuinely listening to and getting to know your customers can help you improve your company, product, service and brand. Read PDF Read on blog History to Get Your Teeth Into An article about the history of dental prosthetics - false teeth to be exact - that first appeared in Andon , the journal of the Society for Japanese Arts Read PDF Being Human Why We Don't Use AI An article explaining why we don’t use AI in our work here at Word Ferret and, in addition, why we’re not afraid that we’ll be obsolete by the end of next week. Read PDF Read on blog First Sentences Are Doors to Worlds Why Opening Lines Matter. With suggestions to help you write an opening paragraph that hooks your readers and keeps them reading. Read PDF Read on blog M. P. Dare: Antiquary, Writer... & Book Thief It sometimes happens that a writer is just as interesting as his writing or, in some cases, even more so. This is the case with Marcus Paul Dare, who had a penchant for pilfering books. Read PDF Read on Haunted Library blog ChatGPT Is Not as Clever as You Think Convincing nonsense, fabricated facts, repeated inconsistencies and flat, boring writing. How ChatGPT fails to live up to the hype. Read PDF Read on blog Jack & Mary Hillier as I Remember Them A very personal tribute to two exceptional individuals. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Are You Ready for EU GMP Annex 1? An article concerning EU GMP Annex 1 “Manufacture of Sterile Medicinal Products” and the approaching deadline for compliance. ​ Written for PNR Pharma. Read PDF Beautiful Blackened Smiles An article about the history and process of ohaguro (teeth blackening) in Japan. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Sling Your Knickers on the Compost Heap Or, Easy Ways to Live More Sustainably. Ten things you can do to help the planet & fight the climate and nature emergency Read PDF Read on blog The Devil’s Hoofprints An account of strange goings on that took place in Devonshire in 1855, when locals awoke to find mysterious hoofmarks in the snow. Read PDF Read on Haunted Library blog Copywriting | Word Ferret You know your product inside out, upside down, and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience—or the entire world—to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in. Our customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest, and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it. Our Areas of Expertise Life Sciences Life Sciences We have more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. Read more Supply Chain We have experience that spans over 28 years across many industries, and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. Read more Technology We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. Read more Copywriting ​​We write lots of things, including those listed below. You can choose one, two, a few, or all of them. You might need monthly blog posts, a series of articles, or a one-off white paper. We will cater to your individual needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help. ​ Case studies, 750-1,200 words. White papers, 2,000-3,000 words. Blog posts, varying lengths. Social media posts, up to 300 words. Sales or Customer Service email sequences. Video scripts. Guides. Contact us Editing In addition to copywriting, we offer editing services. If you have a document that has already been written that needs some work, we can help. We can check your document for spelling and grammatical errors, inconsistency, duplication and ambiguity. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. ​ Contact us English as a Second Language If English is not your first language, and you need writing, proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings. Previous 1 2 Next

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