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  • Video Prospecting | Word Ferret

    Connect VM Voice Messaging Service The end-to-end personalised video messaging and landing page service ​ How would you like 2 minutes of your prospect's attention without a scheduled meeting? With Word Ferret Connect VM, you can have this with minimum effort, and maximum impact, delivering a new experience that connects with your prospect's needs and brings them value, not just another cold reach-out. Connect VM addresses the three core challenges in lead/demand generation by building trust, enabling buyer-centric practices, and aligning with buyer behaviour. ​ You'll achieve much better outreach results and have contact and research data that supercharges your sales and marketing operations. For your sales team, it's as simple as 1 - 2 - 3. 1. Preparation. Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video. Record a 2-minute video message, or we can record it for you. You can use the landing page as a guide to what you can say. 3. Results. We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. What your prospects see - your Connect VM Landing Page Unique landing page, set up on your site or our platform. This provides continuity and accessibility for your prospect and maintains branding, control, and visibility for you. A friendly, personal video message that is 1-2 minutes long or a longer demo of your product or service. Audio-only and transcript included too. Contains prospect information from research that we provide for you. Brief introduction that includes specific information relevant to your prospect, brief details of your solution that aligns with their needs, and a 'call to action'. Empower your prospect with relevant information and thought leadership. Provide downloadable or clickable content that is relevant to the prospect and their buyer journey. High level information about your business that is relevant and of interest to the prospect. ​ A call to action (CTA) button - contact us or schedule a call. See the sample landing page and video Outreach methods Option 1. The Cold Out reach Method ​ This is an ideal choice when there are opportunities that require urgent attention. An example would be a perfect prospect that you need to connect with who is starting a clinical trial in 6 months. When you need to have spoken to them yesterday, but don't have time to set up your sales and marketing operations properly. this is a viable option. ​ The advantages of this approach are: It's quick to implement, with very little preparation. It has a higher conversion rate than traditional outreach. It's a personal, human approach. ​ On the other hand, this is not a sustainable, repeatable, scalable process, and is nowhere near as effective as the Network—Nurture—Convert method. You need to bear this in mind when choosing the right option for you. Option 2. The Network—Nurture—Convert Method (Recommended) ​ This method has a significantly higher conversion rate than the Cold Outreach method. ​ Network—Nurture—Convert is a strategy and methodology that creates consistent, sustainable, scalable growth. ​ It’s best rolled out as part of an ongoing omnichannel sales and marketing campaign. ​ It builds trust, positions you as a thought leader, empowers your prospects, and aligns you with your prospect's buyer journey. ​ This takes longer to get started, but you will be rewarded! ​ Instead of spending 20 years with limited growth, you will be putting your business on a firm footing with an ongoing strategy that will lead to the type of growth you deserve. The four ways to connect Connect VM Mass Outreach A single video is sent to everyone. ​ Best for campaigns of 500+ prospects. ​ You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personlaised. ​ Basic Connect VM (Recommended) Unique videos, recorded for each prospect. ​ Best for focused outreach to key prospects - typically 50-100, but can be 100s. ​ Can even be just one outreach! ​ 1-2-1 hyper-personalised vdieo messaging, landing pages, and outreach text for emails of other messaging. Your team records short messages, and then we wrap our service around the videos (see below), delivering a hyper-personalised experience for your prospects. Basic+ Connect VM Unique videos, recorded for each prospect. ​ Best for focused outreach to key prospects - typically 50-100, but can be 100s. Can even be just one outreach! ​ If you want Basic Connect VM, but prefer that we record the 1-2-1 video messages on your behalf, then the Bsic+ Connect VM service is for you. If your company is a life sciences, technology, or supply chain business, you will be able to leverage our decades of expertise in these sectors. Network Connect Available for any of the Connect VM services ​ Supercharge your Connect VM servivce! ​ ​ ​ We will coach you in our Network, Nurture, Convert method described above. ​ Connect VM is powerful, but pales in comparison to applying the Network, Nurture, Convert method, espcially when deployed as part of an omni-channel sales and marketing campaign. ​ Network Connect also adds advanced research, sales operations, and automation services. In the background, this is what we do: Step 1 Preparation We will work with you to: ​ Identify your audience, voice, and messaging Research and collect prospect and market data Sales operations - CRM and any other integrations Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos Decide who will record video messages Record the messages ​ We will:​ ​ Create edited videos that will include: Prospect content (web page, news, etc.) Lower thirds (name, job title, and company that appears at the bottonm of the video) Intro/outro screens. Step 3 Outreach For automated email outreach and follow ups, we can manage this for you. ​ For LinkedIn or email messaging and follow ups managed by yourselves, we provide guidance and full or partial message content. Step 4 Analysis and reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). ​ Or, on-demand reporting from our platform. Core services and content for Connect VMS Mass Outreach, Basic, and Basic+ Video recorded by your team or ours Landing page set up and design Edited video message (Intro, titles, outro) Aligned client/vendor messaging Basic research (advanced research is optional) Email/LinkedIn intro text Email/LinkedIn intro text Thumbnail image of the video for emails Prospect data management Links and buttons for downloadable docs Unique URL Video messaging coaching Optional extras Expanded professional research Subtitles Transcription Animated logo and audio sting for the intro Professional copywriting/content Audio-only feature Take Your Business to the Next Level - Multi-channel/Omnichannel Sales and Marketing Video messaging is just one of 25+ ways businesses can align themselves with buyers--the omnichannel sales and marketing approach. ​ This approach provides consistent, sustainable, and scalable growth. ​ We have significant, real-world experience in sales and marketing, growing a business from the brink of bankruptcy into a market leader, working with governments and signing eight-figure SaaS contracts with several of the largest companies in the world. We can share our experience and expertise to help you become self-sufficient and successful through coaching and mentoring. Contact us to learn more. Learn more

  • Copywriting | Word Ferret

    You know your product inside out, upside down and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience - or the entire world - to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in. Our customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it. Businss sectors Proofreading Your document will be checked for errors in spelling, spacing, grammar, punctuation and syntax. We will highlight absent words and remove word duplications. We will check for consistency in the use of spelling, hyphenation, terminology, italicisation, numerals and capitalisation. We will not make suggestions regarding the rewording or reorganisation of the document; you need our copy editing service for that. This is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner. Contact us Business Editing In addition to checking your document for errors in spelling, grammar, punctuation and syntax, this service includes editing for structure, clarity and style. We will go through your document with a fine-tooth comb, highlighting any duplication, ambiguity or contradiction along the way. We'll make suggestions for alternative wording, text restructuring and small rewrites, and we'll evaluate language for cultural sensitivity. We will make sure that your document is aligned with your target audience, that the wording flows smoothly, and that your house style, quality and tone are maintained. Contact us In-Depth Business Editing Our in-depth business editing service takes our standard editing service to another level. It includes everything from our business editing service, so your document will be checked for errors in spelling and grammar, duplication, ambiguity and all that fun stuff, and it adds a seasoned business professional into the mix. Your content will be assessed for relevance, flow and alignment with your current business strategy and goals. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. Small suggested rewrites will be undertaken. An optional business communications review service is also recommended. ​ Contact us Copywriting Pick & Mix ​​We write lots of things, including those listed below. You can pick one of them or put together a package to suit your needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help. ​ Case studies, 750-1,200 words. White papers, 2,000-3,000 words. Blog posts, up to 500 words. Social media posts, up to 300 words. Sales or Customer Service email sequences - Sequence of 4. Video scripts. Contact us

  • About | Word Ferret

    Word Ferret: The Marriage of academic rigour & business acumen Word Ferret was founded i n 2022 by Ryoma and Gina Collia. Gina has decades of experience in academic research, writing, editing, and publishing. S he is also a trained artist and designer. As well as being the founder of Nezu Press, one of the few female-owned-and-run publishing houses, Gina's scholarly works in Japanese art has established her as one of the world's leading specialists in Ukiyo-e, pictures of the Floating World. Ryoma has almost four decades' experience in international sales and marketing within a multitude of industry sectors. Find Us on Social Media Ryoma: Gina:

  • Home - Copywriting, Research, Video Messages, Demand Generation, Voice of the Customer, and LinkedIn content | Word Ferret

    We help you to connect with the people who matter to you most—customers, prospects, employees, partners, and investors—through carefully crafted communication. Professional Copywriting and Research We offer a range of friendly services tailored to meet your needs, backed by decades of professional research and writing experience and supported by real world business experience. If you have an article, white paper, presentation, guide, website or blog post in mind, we can help you ​ Read more 'Connect' Video Messaging Lead Generation Revolutionise your sales outreach and demand generation. A complete sales outreach and relationship development service, with personalised video messaging and landing page that is supported by research, sales operations, and sales and marketing automation. Read more LinkedIn Posts, Blogs, and Responses Do you want to build your presence on LinkedIn, but don't have the time? ​ We can help you. We'll create posts, blogs, responses, and comments that you and your team can post, and we'll help you with profile pages and LinkedIn strategy. Contact us Voice of the Customer/Patient Voice Voice of the Customer/Patient Voice methodologies can have a significantly positive impact on businesses at almost every level. We carry out research and interviews and produce the necessary written copy, email sequences, transcripts, articles, etc., to make your VoC campaign successful. Read more Our Areas of Expertise LIfe Sciences 15 years in life sciences Over 100+ areas of expertise Pharma, biotech, med device, clinical trials Click to enlarge​ Learn more Technology 18+ years Enterprise SaaS, Artificial Intelligence and Machine Learning experience Click to enlarge​ Learn more Supply Chain •28+ years experience in supply chain across multiple industries Click to enlarge​ Learn more Communication that fits your prospects and customers ​ According to analysts and specialists , buyer behaviour has changed significantly over recent years. Businesses everywhere have been impacted by this and have suffered a significant decline in their lead generation results . ​ It's also widely recognised that a human approach is favoured by buyers. The key reasons are; a loss of trust in outreach from vendors, greater availability of information that drives decision-making, and shifts in buyer behaviour throughout the 'buyer journey'. ​ Through decades of writing, research, sales and marketing experience, the co-founders of Word Ferret have developed an effective outreach approach through a careful combination of business strategy, professional research, communication, copywriting, sales, and marketing. Our Word Ferret Connect service connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. Click here to learn about changes in Buyer Behaviour English as a Second Language If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

  • Terms & conditions | Word Ferret

    Word Ferret Terms & Conditions These are the terms and conditions used by Word Ferret (collectively referred to as 'Word Ferret', 'we', 'us' or 'our') for all contracts that we undertake. To avoid any potential misunderstandings, we’ve tried to keep them as straightforward as possible. When you ask us to carry out work for you, you are agreeing to these terms and conditions. If there are any aspects of these terms and conditions that you are unclear about, please contact us. We want our clients' experience of working with us to be smooth and productive, and we'd prefer that you flag any possible issues before work on a project begins. 1. What We Need From You ​ i. Before work can begin, the client must provide: ​ Confirmation of the specific service required; Your acceptance of our written quotation and our terms and conditions; Confirmation that you are authorised to commission the project; Any special requirements; The proposed time frame for project completion; Settlement of any pro-forma invoice. ​ In addition to the above, for our copywriting service the client must provide a detailed project brief. This must specify the following ​ The type of document required (blog post, article, white paper, etc.); The target audience of the document; The tone of the document; The scope of the document; The topics/headings to be included; The size (word count) of the document; The level of research required (will all information be provided by the client?); ​ ii. Once work has commenced, we need (from all clients): ​ Timely responses to any communication regarding your project; Immediate notification if your requirements change. ​ Failure to respond or notify us of any changes may negatively impact our ability to complete your project by the agreed deadline. ​ Trackable Changes : ALL changes made to the work in progress must be trackable. If the client makes edits to the document that are not trackable, this creates additional work for us and will incur extra charges for the client. In addition to this, the length of time needed to complete work on the project will increase, which will have a negative impact upon the agreed completion date. ​ 2. The Process For Our Copywriting Clients ​ i. The Draft Document Based on a detailed project brief, we will produce a draft document and forward this to the client for draft approval. Draft ap proval must take place before editing work begins. ​ ii. Draft Approval By approving the draft, the client is indicating that the document—in its current form and with its current contents—is in line with the project brief.* If, at this stage, the client wishes to make significant changes to the document that constitute a change to the original project brief, a new project brief and pur chase order (or change order where appropriate) must be issued before work can continue. ​ * The draft is not the finished document and will undergo editing at the next s tage, but at this point the client must indicate that the structure, tone, fo cus, scope and size of the document are in keeping with his/her requirements. What Constitutes a Significant Change? Examples of significant changes include (but are not limited t o): ​ Tone of Voice ​ Project brief : write a blog post aimed at a commer cial audience. Change required : rewrite the document for a technical audience. A change in tone requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). ​ Focus ​ Project brief : write a white paper that focuses on the benefits associated with using a specific product/service. Structure: introduction, current problem, current analysis, current solution, conclusion. Change required : rewrite the document to focus on the events which led up to the creation of the product/service. Structure: introduction, evolution of problem, analysis of historical problem, evolution of new solution, conclusion. A change in focus requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). ​ Reduction/Increase in Word Count ​ Project brief : write a 5,000 word white paper. Change required : reduce document to 3,000 words. A dramatic reduction in word count requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). ​ Please note: Our fee is based on the number of words we deliver, not the number of words published by the client. For E xample: ​ Project brief : write a 1,000 word blog post. Words delivered : 1,000 Upon delivery : client requests that we reduce word count to 500. Charge : 1,000 words + rewriting/editing cost (based on level of work involved) to reduce count to 500. ​ Project brief : write a 3,000 word white paper. Words delivered : 3,000 words Upon delivery : client edits document to reduce or increase word count. Charge : 3,000 words. Additional Research Project brief : no research required as all information will be provided by the client. Change required : Research by us will be required. If the requirement that we carry out research was not included in the original brief, it will not have been included in our fee. Carrying out research takes time and will affect the completion date of the project; it also incurs extra cost (based on the level of work required). ​ iii. The Editing Stage Following draft approval, editing will begin. Editing within the scope of the project brief is included in the agreed fee. The client will make suggestions for changes—word changes, sentence restructuring, deletion, addition, etc. (excluding significant changes, please see section 2. ii., ‘What Constitutes a Significant Change?’)—and we will carry out the required edits to the document. We will then return the document to the client for approval. If, after editing has begun, the client wishes to make significant changes to the document (see section 2. ii., ‘What Constitutes a Significant Change?’), a new project brief and purchase order (or change order where appropriate) must be issued before work can continue. A significant change will require a complete rewrite, and this will incur additional costs (based on the level of work required). ​ iv. Client Input Throughout the Process Once the editing process begins, the client will be able to add comments and suggestions to the work in progress at any time using Google Docs (see Section 1. ii., 'Trackable Changes'). Editing reviews can also take place via telephone, conference call or email. ​ v. Project Completion Date Before work begins on the project, a completion date will be agreed. It is the responsibility of the client to calculate the amount of time required for completion of processes within his/her organisation (eg., approval times) before agreeing a realistic completion date with us. We will not begin work until a project brief and purchase order have been received, and this should also be taken into account when calculating the project completion date. If a delay is experienced within the client’s organisation, the completion date will be affected. Once work has begun on the project, any significant change in the client’s requirements (see section 2. ii ., ‘What Constitutes a Significant Change?’) will affect its completion date. If delays occur within the client’s organisation, but project completion is a matter of urgency, we will attempt to meet the deadline, but this will incur an additional cost. Our usual working days are Monday to Friday (excluding UK bank holidays). If required to carry out emergency work, our rush rates are: Weekend=quoted daily rate + 100%. Weekday=quoted daily rate + 50%. Meeting the original completion date is not guaranteed and will depend upon our availability at the time. It will also depend upon the client's ability to respond quickly. ​ 3. What you can expect from us ​ A quotation setting out the cost of your chosen service in clear terms ( valid for 28 days from receipt via email) ; A statement of work detailing your requirements for your authorisation; Completion of any editing, proofreading, writing or other service to the high standard described within this website; Completion of your project by the deadline we have agreed with you;** Completion of your project in British English as standard (if you require US English, please let us know); Confidentiality (we are happy to sign a confidentiality agreement); *** For our copy editing clients, the re-editing of parts of your work that you have changed as a direct result of our editing and suggestions. **** ** If a delay is experienced on the client’s side, the completion date will need to be adjusted. In the unlikely event that circumstances on our side prevent completion by the agreed date, we will communicate with you as soon as possible. Word Ferret will not be held liable for any loss or damages to any party as a result of missing a deadline. ​ *** We may, on this website or for marketing purposes, make reference to work we complete for you. Such general references will never include any personally identifiable information about you or your project unless you have given your prior permission. ​ **** This is based on us re-editing a reasonable amount of work and is at our discretion. We will need you to highlight the changes you have made before you return your project to us. Return to us for re-editing must take place within 14 days of receipt of the copy. Further amendments will incur additional fees, for which a new quotation and statement of work will be provided. ​ 4. Payment terms Projects costing up to £500 require payment in full before work starts. This is non-refundable. ​ Projects costing between £501 and £2,500 require a 50% deposit prior to the commencement of work. The balance must be paid within 7 days of the submission of the final draft. A final invoice will accompany the final draft. For projects with a cost greater than £2,500, we will discuss staggered payment milestones. ​ Late payment fees will be subject to the Late Payment of Commercial Debts (Interest) Act (1998) . ​ We accept payment by BACS or PayPal. * ​ We do not accept cheques/checks. ​ * Clients are responsible for covering the additional cost of using Paypal. Paypal's current charges for domestic and international transactions can be found here . ​ 5. International payments and fee s International clients are responsible for covering all additional currency conversion fees to Word Ferret. ​ For bank transfers to our Lloyds Bank account, the fees are as follows (c orrect as of 23rd September 2022) : * ​ Payment in euro received from within the UK, EEA or via SEPA Credit Transfer - no fee. All other payments up to and including £100 - the fee is £2. All other payments over £100 - the fee is £7. ​ For PayPal, international transaction fees can be found here . ​ Please note that international clients may be subject to additional transaction fees from their own bank or from PayPal. 6. Copyright and ownership ​ Once the project has been completed and paid in full, the client holds the copyright to the finished work. ​ 7. Errors Whilst we pride ourselves on our ability to provide a professional and thorough proofreading/editing/writing service, we are mere human beings and cannot guarantee that every project will be entirely free of errors. While such errors are extremely unlikely - after all, we want you to love our work and return to us time and time again - Word Ferret will not be held liable for any problems, loss or damages to any party as a result of an error occurring. ​ 8. Disclaimer of responsibility and limitations of liability Word Ferret, its employees, contractors or associated businesses are not liable for claims for damages of any kind, including loss of revenue or profits, or for any claim made as a result of errors, omissions, mistakes or inaccuracies appearing on this website or in documents that we have edited or services that we have provided. ​ The client is responsible for providing accurate personal information and payment details. The client is also responsible for providing accurate information regarding every aspect of the project itself. Failure to provide accurate information could result in a refusal to provide service. The client assumes all responsibility for any problems or issues resulting from the provision of false information. ​ The client assumes all responsibility for making sure that copy submitted to Word Ferret does not contain plagiarism or infringe another party's copyright. 9. Right to refuse service Word Ferret reserves the right to refuse to proofread, edit or index any documents, or provide written material, that may be considered illegal, dangerous, unethical, or immoral. ​ Word Ferret will not enter into any contract with any party who seeks to promote Brexit or the Conservative Party. ​ 10. Cancelling work and pausing projects ​ Word Ferret's aim is to meet or exceed your expectations. However, if you are unhappy with the direction your project has taken after work has begun, we will put every effort into addressing your concerns. If our joint efforts fail to bear fruit, and you feel the need to cancel, we will bill you for the work done to date, and we will cancel the order without prejudice. ​ Please note that deposits are non-refundable. If the client fails to communicate with Word Ferret within 21 days of paying the deposit, the project will be cancelled automatically. If the client fails to respond in a timely manner, and that failure has a negative impact on agreed, scheduled milestones, the project will be put on hold. The project will then be rescheduled, dependent on current workload and availability. 11. Subcontracting Where appropriate, Word Ferret will subcontract proofreading and basic copy editing projects to vetted, trusted contractors. Word Ferret will remain the project and account manager for the project. ​ 12. Disputes We will put our heart and soul into making sure that your experience with us is a pleasant one. However, in the unlikely event that a dispute arises which cannot be resolved by other means, all parties will submit any disputes arising out of or in connection with these terms to the exclusive jurisdiction of the Courts of England and Wales. ​ 13. Contacting Word Ferret We provide a contact form, contact email address, telephone number and WhatsApp for use by individuals who wish to discuss Word Ferret or the services we provide. We will not respond to messages which do not relate directly to Word Ferret, the content of this website or the services that are offered within it. ​ When Nezu Press is open to submissions, details and contact options will be posted on the Nezu Press page. Outside of open submission periods, we do not accept manuscripts of any sort. If you attempt to submit outside of the specified times, your work will not be read, and your name will be placed on our list of writers who do not follow guidelines, which will negatively impact our willingness to work with you in the future.. ​ If you have any questions about any of the above, the Word Ferret team is happy to answer any questions or address any concerns. Please drop us a line at or give us a call.

  • Environmental Sustainability | Word Ferret

    Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes, and we offset a further approximately 0.75 tonnes per annum with the 30 trees we have planted. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet.

  • Sample landing page | Word Ferret

    Now Pharma Home About us Services N ews C ontact This is a sample page. Click here to return to Word Ferret's website Personal message for John Smith of Outreach Pharmaceuticals Outreach Pharmat - Introduction - Audio only Artist Name 00:00 / 02:08 Audio-only track Download the transript here Hi, John. I've worked in the rare disease space for years and have been following Outreach Pharma's successes, most notably the recent OP-101 Phase I I study for porphyria . ​ Now Pharma is a specialist CRO in rare disease clinical trials, including porphyria studies. With the announcement of the planned OP-101 Phase III study, now may be a good time to connect. Our porphyria trial experience has shown that in addition to a well-designed protocol, dynamic supply management, a patient-centric approach, and strong analysis tools and methodologies, the CRO's level of relevant experience in this therapeutic area is critical. ​ Would you be open to having an introduction call? I could share insights that may be helpful for you. My calendar is here if you'd like to compare schedules. Kind regards, Ray Ray Collia Director of Relationship Development ​ Now Phrama Mobile +44 1234 123456 Email Now Pharma Resources for John Smith Porphyria Clinical Trial Case Study Download Overcoming Challenges in Rare Disease Studies Read the blog Increasing Patient Retention Read the blog Contact us A Little About Now Pharma Porphyria ​ Text will go here that relates to your prospect's core interests. Research and Development ​ Text will go here that relates to your prospect's core interests. Contact us

  • Voice of the Customer | Word Ferret

    As the writer Christopher Morley once said, 'There is only one rule for being a good talker – learn to listen.' ​ Obtaining customer feedback can give you vital insights into what your customers think of your company, product or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. ​ So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. We wrote an article all about Voice of the Customer. You can read it by clicking here . What is Voice of the Customer (VoC) or Patient Voice? Voice of the Customer (VoC) is a well-established customer feedback methodology. A good VoC initiative will help you read, hear or see how your customers really feel about your business, your products or your services, giving you insights that can help you fine-tune or even transform the customer experience. Patient Voice uses the same principles within clinical trials (where patient interviews and feedback can be anonymous) or healthcare. Download the brochure here VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. How is VoC information gleaned? Information can be gathered from various sources, including: Live customer interviews.* Focus groups.* Customer surveys (online and in person). Emails. Feedback Forms. Social media. Word Ferret can help you with all the above by carrying out interviews* and producing the necessary written copy, email sequences, transcripts, articles, questionnaires, etc., to make your VoC campaign successful. ​ * See The Word Ferret 'Voice' interview/focus package below. The Word Ferret 'Voice' interview/focus group package The customer interview is one of the most vital methods for gaining insight into what is important to those who use your service/product. A good interview will provide you with a solid understanding of how your customer feels about your business, products, services and support. It will provide feedback that highlights potential areas for improvement or development, flags any potential issues and may even provide ideas for new products or services. ​ Typically these interviews are performed with one customer/patient, but they can also be carried out with multiple stakeholders in the form of a focus group. ​ The process we follow is shown below. Our four-step process 1. Briefing To begin with, we will: ​ Introduce you to the Word Ferret process. Discuss your requirements, goals and expectations. Agree on the best customers to contact. Agree on actions and timelines. 2. Preparation At the next stage, we will: ​ Agree questions for your customer(s). Conduct an initial kick-off call. Acquire customer consent. Schedule the VoC call date and time. Send pre-agreed questions to your customer. 3. VoC session We will then carry out: ​ A final pre-session call (if required). The VoC video call. Any post-session communications. ​ Where possible, we will collect customer metrics, such as ROI data, etc., further empowering you and your business. 4. Delivery You will receive: ​ A debriefing call to discuss the completed VoC session An original transcript or an edited version, or both. A copy of the video A biography and photo (if provided by the interviewee) Delivery of selected documents (see below for examples) Voice of the Customer sample We will conduct 1-2-1 interviews or Focus Group sessions. All sessions are carried out virtually. 1-2-1 interviews are typically 30 minutes long. Focus group sessions can be up to 4 hours long. All sessions are professionally moderated. Your subject matter experts can be involved in the sessions. Sessions are recorded (audio and video). Vivienne van de Walle, of PT and R and the Society of Clinical Research Sites (SCRS), talks about Medidata We will provide the following: Transcript Video file Biography* Profile photo * *If provided by the interviewee. Click to download the transcript We can produce any copy that you require. You can then use our copy to create the items listed below.* Documents ​White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks Leaflets Email sequences eBooks eBrochures Scripts Speeches Annual reports ​ Video, web & user interfaces Promotional videos Training videos Web pages Help pages/guides Webinars User interfaces Print Guide books Brochures Leaflets Training material Annual reports We also offer a business publishing and global distribution service via our Countisbury Publishing imprint. Click here to find out more... *Note: We create the written copy for the above, not the finished product, e.g., the final video, web page or user interface.

  • Supply Chain | Word Ferret

    Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. ​ A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

  • Technology | Word Ferret

    Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Consultancy Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Security Services Strategic Alliances Support Training Workflows Contact us to learn more

  • Member Page | Word Ferret

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  • Life Sciences | Word Ferret

    Life Sciences Experience One of our specialist areas is life sciences, with more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023. We moved into the life sciences sector for very specific reasons. To learn more, read Gina Collia's post, Why Do We Specialise in Writing for the Life Sciences Industry? Solutions Across All Sectors We have experience in over one hundred types of services and solutions that are used by pharma, biotechs, medical device companies, CROs, research sites, and patients. Clinical Trials The clinical trials landscape is complex. We have over fourteen years' experience in Phase I - IV clinical trials solutions, so we understand what is important to stakeholders and patients Supply Chain and Traceability We have over twenty-seven years relevant experience in supply chain and traceability solutions, fourteen of which are directly within clinical trials and post-market pharma and medical device supply. Enterprise Artwork, Approvals, Workflows, and Labelling One of our founders is considered a subject matter expert in this area, having supported pharma and medical device companies for over sixteen years. Experience Across Multiple Sectors 21 CFR part 11 compliant solutions Analytics Audit trails BPO - Business Process Outsourcing Cloud-based offerings - Single/multi/network tenant technologies Consultancy Data repositories EDI - Electronic Data Interchange Enterprise workflow management Governance GxP based implementation experience Highly configurable solutions Integration of mobile solutions and apps with multiple enterprise systems Localisation (local language support for User Interfaces) Master data and reference data connectivity and management Off-the-shelf and custom solutions Outsourcing Partnering Process automation Project management Real-time data analytics Regulatory compliance Reporting integration Risk management Secure workflows Security Services SaaS (Software-as-a-Service) Strategic alliances Support Track and trace (traceability) Training Clinical Trials Adverse event reporting infrastructure Audits Autologous study support Automated finance management Clinical study budgeting (site and patient finances) Clinical study forecasting for sites and patient finances CTMS - Clinical Trial Management System Connected data across the enterprise, partners, sites, and end users/subjects D2P - Direct-to-Patient DCT - Decentralised trials Diversity Dosing management Drug supply forecasting eClinical eCOA - Electronic Clinical Outcome Assessment eConsent EDC - Electronic Data Capture systems Environmental sustainability ePRO - Electronic Patient-Reported Outcome Interoperability Investigator meetings IoT - Internet of Things IRT - Interactive Response Technology IVRS - Interactive Voice Response System IWRS - Interactive Web Response System Localised language telephone support MDM - Master Data Management and analytics Patient advocacy Patient compliance solutions Patient recruitment Patient reimbursements Patient retention QP services - Qualified Person services Randomisation in clinical trials RWE - Real World Evidence RTSM - Randomisation and Trial Supply Management Site payment solutions Site payments Subject-blinded reporting from sites Veterinary product management Wearable devices Supply Chain, Serialisation, and Traceability AI/Machine Learning in supply chain planning Audits Connected data across the enterprise and partners D2P - Direct-to-Patient Drug supply forecasting DSCSA - Drug Supply Chain Security Act EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Interoperability QP services - Qualified Person services Traceability VRS - Verification Router Services ​ Serialisation levels 1, 2, 3, 4 and 5​ Level 1 - Device level - Barcode printers, label printers, and labellers for units of sale/packaging. Also includes cameras and scanners for quality control Level 2 - Case or packaging line automation and control for data aggregation across Level 1 devices Level 3 - Site-level systems that facilitate communication between Level 2 systems within a site, and connect to level 4. These systems manage and coordinate master data, serialisation of products, product, and work order information Level 4 - Enterprise systems for business processes, global compliance, inter/intra-organisational connectivity, reporting, identity access management, application programming interfaces, and other enterprise-level functional areas. Level 5 – Network. A network of supply chain partners, shared event repository, regulatory authorities such as national hubs, or international repositories such as the EMVS (European Medicines Verification System) in Europe, and ANVISA (the Brazilian Health Regulatory Agency) and the SNCM - Sistema Nacional de Controle de Medicamentos. Facilitates management of all serialisation and regulatory data with partners, customers, and authorities Enterprise Artwork, Approvals, Workflows, and Labelling Approvals workflow management Audits Automation of devices Connected data across the enterprise, partners, and sites Device-as-a-Service Data verification Document and content management Enterprise artwork management Enterprise labelling EPCIS requirements - Electronic Product Code Information Services EU FMD labelling - The EU Falsified Medicines Directive EU MDR - EU Medical Device Regulation) MDM - Master Data Management Output management Printer management Project management Quality management Qualified Person services Randomisation in clinical trials Serialisation labelling requirements Subject-blinded reporting from sites Vision systems (label quality management)

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