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'When it comes to copy editing, proofreading and copywriting, we're the best thing since sliced bread,' we tell you. 'We are the bees knees and all that,' we explain enthusiastically. And, understandably, you look at us sideways and ask, 'but how do I know you're as marvellously wonderful as you say you are?' See our samples here! Now Pharma Rare Disease CRO Home About us Services N ews C ontact Personal message for John Smith of Sponsor Pharma (Role Play) Sponsor Pharma - Now Pharma Connect VMS Sample Artist Name 00:00 / 02:10 Audio-only track Download the transript here Click here to return to Word Ferret Hi, John. I've worked in the rare disease space for years and have been following Sponsor Pharma's successes, most notably the recent OP-101 Phase II study for porphyria. Now Pharma is a specialist CRO in rare disease clinical trials, including porphyria studies. With the announcement of the planned OP-101 Phase III study, now may be a good time to connect. Our porphyria trial experience has shown that in addition to a well-designed protocol, dynamic supply management, a patient-centric approach, and strong analysis tools and methodologies, the CRO's level of relevant experience in this therapeutic area is critical. Would you be open to having an introduction call? I could share insights that may be helpful for you. My calendar is here if you'd like to compare schedules. Kind regards, Ray Ray Collia Director of Relationship Development Now Phrama Rare Disease CRO Direct Dial +44 1234 123456 Email contact@nowpharma.com Resources for John Smith Please note that this is a sample page. The website links below are not live. Porphyria Clinical Trial Case Study Download Overcoming Challenges in Rare Disease Studies Download Increasing Patient Retention Download About Now Pharma We are a global CRO who have specialised in rare diseases for over 20 years. Biostatistics Clinical Operations Data Management DCT Finance and Travel Management HEOR Labs We understand the specific patient needs and challenges that arise from many rare and orphan diseases, and the urgency faced by clinicians to gather the most meaningful and accurate data possible from point of every patient interaction and sample. Logistics Manufacturing Patients Quality Regulatory Affairs Sites We have experience in over 200+ rare indications that include: Age-related Macular Degeneration Alpha-1 antitrypsin deficiency Alport Syndrome Amyotrophic Lateral Sclerosis Autism Spectrum Disorders Cystic fibrosis Cystinosis Dravet Syndrome Duchenne Muscular Dystrophy Duchenne’s muscular dystrophy Epidermolysis bullosa Fabry Disease Fragile X Syndrome Friedrich’s ataxia Gaucher Disease HAE Hereditary Inclusion Body Myopathy Multiple Sclerosis Neuro-autoimmune Neuro-Ophthalmology Neuromuscular Disorder Niemann-Pick Type C1 DiseasePAH PNH Pompe Disease Porphyria Prader Willi Syndrome Rare Genetic Syndromes Rare oncology indications, such as mesothelioma and multiple lymphomas Retinal vein occlusion Rett Syndrome Stargardt’s Disease Systemic sclerosis Urea cycle disorders Uveitis X-Linked Myotubular Myopathy Contact us Privacy policy Now Pharma Rare Disease CRO Terms and Conditions

Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Technology Experience We have 19+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Consultancy Data management Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Security Services Strategic Alliances Support Training Workflows Contact us to learn more

Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries, and we understand the many physical and digital challenes within supply chain, transport, distribution, and logistics. Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 29 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data management Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

Life Sciences Experience One of our specialist areas is life sciences, with more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023. Life Sciences Experience One of our specialist areas is life sciences. We have more than eightteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023. We moved into the life sciences sector for very specific reasons. To learn more, read Gina Collia's post, Why Do We Specialise in Writing for the Life Sciences Industry? Leverage 17 years of real-world knowledge and experience in providing technology and service solutions. 26 of the world's top 50 pharma companies 13 of the world's top 30 medical device companies Proud to be a member of Proud supporter and former steering committee member (2016-2023) of Pharmaceutical Contract Management Group Solutions Across All Sectors We have experience in over one hundred types of services and solutions that are used by pharma, biotechs, medical device companies, CROs, research sites, and patients. Clinical Trials The clinical trials landscape is complex. We have over fourteen years' experience in Phase I - IV clinical trials solutions, so we understand what is important to stakeholders and patients Supply Chain and Traceability We have over twenty-seven years relevant experience in supply chain and traceability solutions, fourteen of which are directly within clinical trials and post-market pharma and medical device supply. Enterprise Artwork, Approvals, Workflows, and Labelling One of our founders is considered a subject matter expert in this area, having supported pharma and medical device companies for over sixteen years. Experience Across Multiple Sectors 21 CFR part 11 compliant solutions Analytics Audit trails BPO - Business Process Outsourcing Cloud-based offerings - Single/multi/network tenant technologies Consultancy Data management Data repositories EDI - Electronic Data Interchange Enterprise workflow management Governance GxP based implementation experience Highly configurable solutions Integration of mobile solutions and apps with multiple enterprise systems Interoperability Localisation (local language support for User Interfaces) Master data and reference data connectivity and management Off-the-shelf and custom solutions Outsourcing Partnering Process automation Project management Real-time data analytics Regulatory compliance Reporting integration Risk management Secure workflows Security Services SaaS (Software-as-a-Service) Strategic alliances Support Track and trace (traceability) Training Clinical Trials Adverse event reporting infrastructure AI/Machine Learning supported solutions Audits Autologous study support Automated finance management Clinical study budgeting (site and patient finances) Clinical study forecasting for sites and patient finances CTMS - Clinical Trial Management System Connected data across the enterprise, partners, sites, and end users/subjects D2P - Direct-to-Patient DCT - Decentralised trials Diversity Dosing management Drug supply forecasting eClinical eCOA - Electronic Clinical Outcome Assessment eConsent EDC - Electronic Data Capture systems Environmental sustainability ePRO - Electronic Patient-Reported Outcome Interoperability Investigator meetings IoT - Internet of Things IRT - Interactive Response Technology IVRS - Interactive Voice Response System IWRS - Interactive Web Response System Localised language telephone support MDM - Master Data Management and analytics Patient advocacy Patient compliance solutions Patient payments and reimbursements Patient recruitment Patient retention Patient travel and concierge services QP services - Qualified Person services Randomisation in clinical trials RBQM - Risk Based Quality Management RWE - Real World Evidence RTSM - Randomisation and Trial Supply Management Site payment solutions Site payments Subject-blinded reporting from sites Veterinary product management Wearable devices Supply Chain, Serialisation, and Traceability AI/Machine Learning in supply chain planning Audits Connected data across the enterprise and partners D2P - Direct-to-Patient Drug supply forecasting DSCSA - Drug Supply Chain Security Act EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Interoperability QP services - Qualified Person services Traceability VRS - Verification Router Services Serialisation levels 1, 2, 3, 4 and 5 Level 1 - Device level - Barcode printers, label printers, and labellers for units of sale/packaging. Also includes cameras and scanners for quality control Level 2 - Case or packaging line automation and control for data aggregation across Level 1 devices Level 3 - Site-level systems that facilitate communication between Level 2 systems within a site, and connect to level 4. These systems manage and coordinate master data, serialisation of products, product, and work order information Level 4 - Enterprise systems for business processes, global compliance, inter/intra-organisational connectivity, reporting, identity access management, application programming interfaces, and other enterprise-level functional areas. Level 5 – Network. A network of supply chain partners, shared event repository, regulatory authorities such as national hubs, or international repositories such as the EMVS (European Medicines Verification System) in Europe, and ANVISA (the Brazilian Health Regulatory Agency) and the SNCM - Sistema Nacional de Controle de Medicamentos. Facilitates management of all serialisation and regulatory data with partners, customers, and authorities Enterprise Artwork, Approvals, Workflows, and Labelling Approvals workflow management Audits Automation of devices Connected data across the enterprise, partners, and sites Device-as-a-Service Data verification Document and content management Enterprise artwork management Enterprise labelling EPCIS requirements - Electronic Product Code Information Services EU FMD labelling - The EU Falsified Medicines Directive EU MDR - EU Medical Device Regulation) MDM - Master Data Management Output management Printer management Project management Quality management Qualified Person services Randomisation in clinical trials Serialisation labelling requirements Subject-blinded reporting from sites Vision systems (label quality management)

With Word Ferret Connect Voice Message services, you can have this with minimum effort, and maximum impact, delivering a new experience that connects with your prospect's needs and brings them value, not just another cold reach-out. Connect VM addresses the three core challenges in lead/demand generation by building trust, enabling buyer-centric practices, and aligning with buyer behaviour. How would you like two minutes of your prospect's attention... without a scheduled meeting? Build trust and credibility through personalised, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's journey and needs. PRICING From just £4 per prospect* *Set-up fee applies The Problem Generating new leads has become increasingly difficult during recent years. Many tried and tested outreach methods fail so often that even 5%-15% open rates for emails—these are not even sales conversion rates—are accepted as normal now. Direct messaging through social media networks is starting to go that way too, and it's harder to reach prospects by 'phone. 'Insanity is doing the same thing over and over and expecting different results.' Despite this, most people keep doing the same thing, day in, day out, because it used to work years ago, and they don't know what else to do. Information has never been more accessible to buyers than it is now. They are significantly more informed—they are spoilt for choice. And at the same time, i n an increasingly competitive marketplace, they have come to mistrust many traditional outreach methods from vendors. This has resulted in a shift in their behaviour throughout their 'buyer journey'. According to analysts and specialists, a human approach is now favoured by most buyers. The Solution Vendors need a new approach. They need Word Ferret Connect VMS. Connect VMS is a unique service that provides branded landing pages that combine personalised written and video messaging, with links/downloads for content that is relevant to the buyer. This builds trust and credibility via personalised, authentic, human outreach. It gives the buyer access to information, expertise, and case studies (if available), and it has messaging that is thoughtfully aligned with their buyer journey and needs. The service offers a unique multi-media platform for success, combined with sales and marketing operations services, professional research, and professional copywriting services. Word Ferret Connect VMS connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. For your team, it's a simple as 1-2-3 1. Preparation Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say. 3. Results We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. Connect VMS Sample Video Message Role play: Outreach from Now Pharma CRO to Sample Pharmaceuticals Rare Disease We serve any industry. This sample is for life sciences. We provide the presenter with prospect information and guidance as a basis for their video recording. The video is part of a landing page with personalised message and carefully selected content to match your buyer's needs. Landing pages are branded with your company logo and website style. Each landing page has a unique URL. Click below for the sample landing page Services Included with Connect VMS Research Buyer-aligned messaging Video editing Branded with your logo and website style Landing page design and creation Managed by Word Ferret Unique URL Email/LinkedIn intro text and thumbnail image Sales and marketing operations services Video messaging coaching Supercharge Connect VMS with Optional Services Professional copywriting/content Expanded professional research Network-Nurture-Connect coaching Animated logo and audio sting video intro Subtitles and transcription Audio-only feature Our four-step process Step 1 Preparation Identify your audience, voice, and messaging Research and collect prospect and market data CRM integration where necessary Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos You'll record videos We will edit videos to include: Prospect content (web page, news, etc.) Lower thirds (name, job title, and company) Intro/outro screens Step 3 Outreach We will set up automated email outreach and follow up—we can manage this for you. LinkedIn or email messaging and follow up managed by yourselves—we provide guidance and full or partial message content. Step 4 Analysis & reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). Or on-demand reporting from our platform. Choose the best service for you Pricing Connect VMS Mass Outreach A single video is sent to everyone. Best for campaigns of 500+ prospects. You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personalised at a basic level. Pricing 1st 500-1,000 prospects £5 per prospect £4 per prospect thereafter £515 set-up fee (Minimum 500 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Optional sales operations services are available from £110 Contact us Connect VMS 1-2-1 Outreach Unique videos recorded for each prospect. Best for focused outreach to key prospects - typically 50-100 but can be 100s. Minumum of 10 prospects. 1-2-1 hyper-personalised video messaging and text, landing pages, and outreach text for emails or other messaging. Your team records short messages, and then we wrap our service around the videos, delivering a hyper-personalised experience for your prospects. Pricing Video message and landing page services £155 per prospect £310 set-up fee (Minimum 10 prospects) Choice of free or paid-for video hosting Professional copywriting service available Advanced research for company data beyond personalised information needed for video messaging £129 Optional sales operations services are available from £110 Contact us Network Connect Coaching Available for any of the Connect VMS services Supercharge your outreach! We will coach you in our Network, Nurture, Convert method described above. Connect VMS is powerful but pales in comparison to applying the Network, Nurture, Convert method, especially when deployed as part of an omni-channel sales and marketing campaign. Pricing 1-2 people £2,000 3 or more people POA Contact us We can produce any copy that you require Examples White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks Leaflets Email sequences Books and eBooks eBrochures Scripts Speeches Annual reports Promotional video scripts Training video scripts Web pages text Help pages/guides Webinar scripts User interface text

Sales lead generation and even sales cycles have been massively impacted since 2020 and have become increasingly worse, especially for startups and SMEs. We all know a lot has happened in the world, but what are the specific reasons that affect lead generation? We explain three core reasons here. Buyer behaviour has changed. Have you? Sales lead generation and sales cycles have been impacted negatively since 2020, and this trend has continued, especially for startups and SMEs. We all know that a lot has happened in the world, but why has lead generation been affected? We explain three core reasons in this video and have highlighted them in writing below. Audio-only track > Word Ferret Connect - Buyer Behaviour has Changed 1 00:00 / 06:45 Erosion of Trust Trust in the usual communication methods has eroded over time to the point that people are much more sensitive to contact by phone, email and, more recently, direct messaging through social networks. The increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content has not helped. How do you react when a withheld number tries to call you on your phone? Do you read and respond to every single email that you receive? Do you connect with everyone who sends a connection request through LinkedIn? How do your potential buyers react and what can you do to communicate with them? Information Overload In an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Why should they choose you? Information has never been so accessible to a buyer as it is now. It means that buyers are significantly more informed and as a result, this means that they can approach vendors at a later stage in the sales cycle. This also means that they will be able to shortlist vendors, so all other potential sellers will not even have a chance to put themselves forward. How do you earn a place at their table? The Buyer Journey With subtle changes in decision-making practices, higher availability of information, erosion of trust in the various vehicles used for communication, the increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content, it's not surprising that the buyer journey has changed. What can be done to better align with your buyer's journey? Adapting to the new world Building and earning trust is the key. Understanding your buyers, their journey and earning a place at their table are all key elements of adapting to the changes in the buyer's world. Once this is established, we will help you build the foundations for a trust-based omnichannel sales and marketing framework which will provide consistency, sustainability, scalability and growth. There are well over 23 different sales and marketing ways of helping buyers that we will explore for you, whittling them down to the best ones that align with your customers. The best thing about it all, we can empower you to do this yourselves, or outsource as necessary. You have the power to choose.

Word Ferret helps you to connect with the people who matter to you most—customers, prospects, employees, partners, and investors—through carefully crafted communication. Professional copywriting, research, video message demand generation, voice of the customer (VOC), LinkedIn, social media networking Words That Make You Go WOW! Blending academic-level writing and editing with commercial experience in national and global sales and marketing, we help you to connect with the people who matter to you most—customers, prospects, employees, partners, and investors—through carefully crafted communication. Professional Copywriting We offer a range of friendly services tailored to meet your needs, backed by decades of professional research and writing experience and supported by real world business experience. If you have an article, white paper, presentation, guide, website or blog post in mind, we can help you. Read more Professional Research Services There is so much information available to us, especially online, and not all of it is accurate, up-to-date or written with our best interests at heart. There’s a lot of misinformation, stale information and simple nonsense out there, and sifting through it all can be time consuming and frustrating. You can trust us to ferret out the facts. Read more Marketing and Sales Support Supercharge your Product Market Fit (PMF) and Go-to-Market (GTM) Strategies with our Marketing and Sales Support Services. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. Read more Our Areas of Expertise Life Sciences 18 years in life sciences Over 100+ areas of expertise Pharma, biotech, med device, clinical trials Click to enlarge Learn more Technology 19+ years Enterprise SaaS, Artificial Intelligence and Machine Learning experience Click to enlarge Learn more Supply Chain •29+ years experience in supply chain across multiple industries Click to enlarge Learn more English as a Second Language If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

Supercharging your Product Market Fit or Go-to-Market Strategies Word Ferret specialises in business communication. We provide professional research, copywriting, voice of the customer, conference/event outreach support, and publishing services. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. Aligned Content and Messaging Supercharge your Product Market Fit (PMF) and Go-to-Market (GTM) Strategies with Word Ferret specialises in business communication. We provide professional research, copywriting, voice of the customer, and other business services that support your growth. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. World-Class Sales Methodologies Built into Your Messaging I am trained in multiple structured sales techniques that can be leveraged to enhance your messaging where appropriate. SPIN SELLING Passionate Advocates and Supporters of Patients and Clinical Trials. We are members of the Society for Clinical Research Sites, and Ray Collia was a steering committee member for the Pharmaceutical Contract Management Group (PCMG) for seven years. We are passionate about improving the lives of patients everywhere and the ongoing betterment of clinical trials. Supporting You, Step-by-Step Step 1 Market Fit Product Market Fit and Go to Market With decades of real-world experience in sales, marketing, and business communication, we understand how to align your PMF or GTM strategies and activities with your prospects, customers, partners, and investors. Your ideal customer profiles (ICPs) are at the heart of every communication that we craft for you, whether it's a social media comment, blog post, article, white paper, video script, presentation, report, or globally distributed thought-leadership book . Step 2 Ideal Customer Profile (ICP) Step 3 Competition Competitive positioning is critical to your success. We will discuss your differentiators and ensure that your messaging positions you appropriately. If additional competitive research is required, we are professional researchers and can carry this out for you. We are professional copywriters and publishers. We write content that inspires, educates, enlightens, and empowers our clients’ audiences. Contact us to see our customer portfolio. Step 4 Messaging Step 5 Buyer Journey Buyer behavior has changed. Delivering experiences closely aligned with your buyers' needs has never been more important. In addition to understanding the buyer journey, situational and cultural awareness will set your messaging apart from the generic copy of others. We craft messaging that keeps you in step with your buyers. Supporting omnichannel marketing and sales strategies and execution is one of our superpowers! See below for the marketing and sales channels we commonly support or recommend. Step 6 Channels Step 7 Sales Strategy Leverage over 39 years of experience in global enterprise account management, inside sales, field sales, and strategic partnerships. If you use structured sales methodologies such as MEDDIC, SPIN, or others, we can integrate them seamlessly into your messaging. Analysis of Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) can guide and transform your business, highlight challenges and opportunities, and drive investment and growth. We can help you with research, messaging, and writing powerful reports. Step 8 Goals Step 9 Processes You've invested time and energy to build processes and tools that support your PMF/GTM activities. We work with many popular tools and resources that businesses rely on, so you can be assured that we can seamlessly work within your existing ecosystem with ease. Examples of how we can support your PMF/GTM activities and your omnichannel marketing and sales. Copywriting, Research, and Publishing With decades of omnichannel marketing and sales experience, our support goes beyond research and copywriting . If you need assistance in any way, no matter how small or big a task, simple or complex, we can help you! This is a partial list of channels that we support. Blogs/articles –Strategy, planning, scheduling, research, and copywriting. Books/eBooks –Ghostwriting, design, formatting, publishing, and distribution. Cold email –Sequences (personalized and compliant, not spam). Customer references –Editing and formatting. Market research –Professional research services for Market Fit, competitor intelligence, prospect information, market intelligence, and reference information for white papers and articles. Networking –Help your network open doors for you. Infographics, white papers, articles, and podcasts are ideal assets to share. Newsletters –Strategy, scheduling, research, copywriting, and management. Phone outreach –Scripts, including sequences and objection handling. Podcasts and webinars –Scripts. Search engines and SEO –Optimised copywriting. Subtitles –Editing transcripts and subtitles for videos, podcasts, and webinars. Websites –Website content refresh, editing, and copywriting. Portfolio Contact us Social Media Management, Industry Groups, and Networking Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution. As an example, a full-service management solution would include the following: Strategically scheduled posts based on a sequence of agreed topics. A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words. Scheduling and planning. Social media posts 3-4 times per week. A follow-up comment on each post–best practice is to have at least one additional comment. Responses when other people comment or like the posts. Sending new connection requests to those who engage in personal messaging as appropriate. Information added to your CRM. All posts are made in an employee's name from your company. This is just an example list of services. Any single activity can be provided as an individual service offering. Contact us Voice of the Customer (VoC)/Patient Voice Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. Contact us Other Services Social Media Management, Industry Groups, and Networking Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution. As an example, a full-service management solution would include the following: Strategically scheduled posts based on a sequence of agreed topics. A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words. Social media posts 3-4 times per week. A follow-up comment on each post–best practice is to have at least one additional comment. Responses when other people comment or like the posts. Sending new connection requests to those who engage in personal messaging as appropriate. Information added to your CRM. All posts are made in an employee's name from your company. This is just an example list of services. Any single activity can be provided as an individual service offering. Contact us Conference/Event Attendee Research and Outreach Service Filtering event attendee lists and gathering key information to help you make the most of your prospect conversations takes time. This is usually problematic when lists are sent to you at the last moment. We take the burden away from your sales and marketing team! Select any of the following: We can collect the following information: Event attendees' LinkedIn profile page links (where available).* Company details and URL. Therapeutic area if the company runs clinical trials. Clinical trial information from clinicaltrials.gov or their company website. Additional, deep company research. Email outreach If you have email addresses but don’t have time to carry out an email outreach campaign to attendees, we can do that for you before, during, and after the event. We’ll even write the messages for you! If you don't have email addresses, we can carry out searches for publicly available email addresses and check our own clinical trial contact database. If you don’t use a mailer system, we can send emails using your chosen email address via Brevo. Enhance your invitation with a video message and landing page using our Connect VMS service . *Your team would send LinkedIn connection requests to maintain ownership, continuity, communications, and relationship building. Contact us Voice of the Customer (VoC)/Patient Voice Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. Learn more

We'd love to hear from you about your proofreading, copy editing, copywriting or indexing needs. Our contact details are here. Contact Us To discuss your proofreading, copy editing, copywriting, voice of the customer (VoC) or indexing needs, or if you simply have a question for us, please do get in touch. We're here to help. Give us a call on +44 1271865673, write to contact@wordferret.co.uk, or use the form below. I agree to the terms & conditions Submit Thanks for submitting!

Voice of the Customer (VoC) is a well-established customer feedback methodology. Learn more about VoC here. As the writer Christopher Morley once said, 'There is only one rule for being a good talker – learn to listen.' Obtaining customer feedback can give you vital insights into what your customers think of your company, product or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. We wrote an article all about Voice of the Customer. You can read it by clicking here. What is Voice of the Customer (VoC) or Patient Voice? Voice of the Customer (VoC) is a well-established customer feedback methodology. A good VoC initiative will help you read, hear or see how your customers really feel about your business, your products or your services, giving you insights that can help you fine-tune or even transform the customer experience. Patient Voice uses the same principles within clinical trials (where patient interviews and feedback can be anonymous) or healthcare. Download the brochure here VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. How is VoC information gleaned? Information can be gathered from various sources, including: Live customer interviews.* Focus groups.* Customer surveys (online and in person). Emails. Feedback Forms. Social media. Word Ferret can help you with all the above by carrying out interviews* and producing the necessary written copy, email sequences, transcripts, articles, questionnaires, etc., to make your VoC campaign successful. * See The Word Ferret 'Voice' interview/focus package below. The Word Ferret 'Voice' interview/focus group package The customer interview is one of the most vital methods for gaining insight into what is important to those who use your service/product. A good interview will provide you with a solid understanding of how your customer feels about your business, products, services and support. It will provide feedback that highlights potential areas for improvement or development, flags any potential issues and may even provide ideas for new products or services. Typically these interviews are performed with one customer/patient, but they can also be carried out with multiple stakeholders in the form of a focus group. The process we follow is shown below. Our four-step process 1. Briefing To begin with, we will: Introduce you to the Word Ferret process. Discuss your requirements, goals and expectations. Agree on the best customers to contact. Agree on actions and timelines. 2. Preparation At the next stage, we will: Agree questions for your customer(s). Conduct an initial kick-off call. Acquire customer consent. Schedule the VoC call date and time. Send pre-agreed questions to your customer. 3. VoC session We will then carry out: A final pre-session call (if required). The VoC video call. Any post-session communications. Where possible, we will collect customer metrics, such as ROI data, etc., further empowering you and your business. 4. Delivery You will receive: A debriefing call to discuss the completed VoC session An original transcript or an edited version, or both. A copy of the video A biography and photo (if provided by the interviewee) Delivery of selected documents (see below for examples) Voice of the Customer sample We will conduct 1-2-1 interviews or Focus Group sessions. All sessions are carried out virtually. 1-2-1 interviews are typically 30 minutes long. Focus group sessions can be up to 4 hours long. All sessions are professionally moderated. Your subject matter experts can be involved in the sessions. Sessions are recorded (audio and video). Vivienne van de Walle, of PT and R and the Society of Clinical Research Sites (SCRS), talks about Medidata We will provide the following: Transcript Video file Biography* Profile photo * *If provided by the interviewee. Click to download the transcript We can produce any copy that you require You can then use our copy to create the items listed below.* Documents White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks Leaflets Email sequences eBooks eBrochures Scripts Speeches Annual reports Video, web & user interfaces Promotional videos Training videos Web pages Help pages/guides Webinars User interfaces *Note: We create the written copy for the above, not the finished product, e.g., the final video, web page or user interface.

Welcome to Word Ferret's privacy statement. We are committed to protecting and preserving your personal data while it is in our care, and we take our responsibilities in this regard extremely seriously. Word Ferret Privacy Policy Welcome to the Word Ferret Privacy Policy. Word Ferret is a trading name of GRGC (collectively referred to as 'GRGC', 'we', 'us' or 'our'). We are committed to protecting and preserving your personal data while it is in our care, and we take our responsibilities in this regard extremely seriously. This policy is provided to help you understand how we collect and use your personal data. It also explains what your choices are in regard to its use. By using the Word Ferret website, you are subject to the terms and conditions of this Policy. There may be times when we offer different or additional privacy terms for a specific service. If those terms conflict with the contents of this Privacy Policy, the terms that relate to the specific service apply instead. Please note that this Privacy Policy is reviewed periodically. We reserve the right to modify this Privacy Policy at any time without notice. Changes to our Privacy Policy will be posted on this page. 1. How to get in touch with us Our website address: www.wordferret.co.uk Registered address: Queensgate House, 48 Queen Street, Exeter, Devon, EX4 3SR, United Kingdom Phone Number: +44 1271865673 E-mail: contact@wordferret.co.uk This Privacy Notice was last updated: 14h January 2025 2. The type of personal information we collect We may collect, store, and use the following information about you: Your name, email address, postal address, telephone number, and social media handle; Your job title, role and/or level, and the name of your company; Your IP address, operating system, web browser and browsing preferences, details of your visits to our website and the resources you use, or other usage information. We do not collect any non-business-related data, such as date of birth or government identification number, and we do not collect sensitive personal data unless given permission to do so by you for the purpose of delivering a service or product, such as an autobiography, CV or other document that requires the inclusion of personal data. 3. How we get personal information and how we use it Most of the personal data we process is obtained from: Information you put into forms or surveys on this website; Information included in telephone/email/social media communications between the Word Ferret team and you; Details of transactions you carry out with Word Ferret; The use of cookies (e.g. your IP address, browser, operating system, details of your visits to the Word Ferret website and the resources you use). We use this information to: Respond to your inquiries, requests, or comments; Perform a contract or transaction we enter into with you; Provide support for our services; Notify you of changes or updates to our website or services; To email or otherwise send you marketing or other promotional information about Word Ferret services; To fulfil any other purpose for which you provide the information; For system administration and for analytics to help us provide a better service for you; Comply with our legal or regulatory obligations. If at any time you wish to opt out of receiving marketing or other communications from us, please write to us at contact@wordferret.co.uk . If you order one of our services, you will still receive transactional communications from us for as long as is necessary for the successful delivery of that service. We may share your personal data with one of our partners, with your consent, if your requirements fall beyond the scope of the services that we supply. GRGC does not sell your personal information. 4. How we store your personal information The security and confidentiality of your personal information is of the utmost importance to us. We take your rights and our obligations with regard to GDPR very seriously indeed, and we have implemented technical, administrative, and physical security measures to protect your personal data, all of which are reviewed regularly. We store most of the information we collect about you on computer systems and in databases that are operated by us or our service providers. A small amount of information about you is recorded on paper, and that is stored securely. Data is stored securely in one or more of the following locations: Our computers and secure local storage devices; Apple Mail and Calendar; Google Drive encrypted folders; Google Mail, Meet, Calendar, Gmail, Sheets, Docs, Contacts; HubSpot; LinkedIn; Microsoft Office and Onedrive encrypted folders; Brevo (formerly known as SendInBlue); WhatsApp (name and number for communications); Wix. We retain your personal information for as long as is necessary to carry out the purpose for which it was collected (see section 3 above) and for any additional period that may be required by law. We will then delete your information from our records. We seek to re-verify the accuracy of all of the information held on file on an ongoing basis. Data that is found to be inaccurate or out of date is removed from our records and, where possible, replaced with accurate information. 5. Your data protection rights Under data protection law, you have the right to: Request access to the personal data we have about you; Request a copy of the personal information we have about you; Request that we rectify any errors in the personal information we have about you; Request deletion of your personal information; Request the restriction or suppression of your personal data; Object to the way in which we process your personal information; Request that we transfer the personal information you gave us to another organisation or to you. Please contact us at contact@wordferret.co.uk should you wish to make a request. If you submit a request which we cannot fulfil, in whole or in part, for legal or technical reasons, we will provide an explanation for this limitation within one month of receipt of your request. In the interest of data protection, we will only process your request if we can reasonably verify that you are the individual whose personal information we hold, or that you are the authorised representative of that individual. How to complain: If you have any concerns about our use of your personal information, you can write to us at contact@wordferret.co.uk . You can also make a complaint to the ICO if you are unhappy with the way we have used your personal data. The ICO’s address: Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk

Word Ferret's page for frequently asked questions. Frequently Asked Questions What's the difference between proofreading and copy editing? Is your service confidential? Can I speak to someone about my requirements? What sort of information do you need from me? Which document formats do you work in? Do you edit paper documents? How long will a project take? Do you use AI for proofreading, copy editing, copywriting or indexing? Who owns the copyright? If I don't like the edits, do I have to keep them? I'm a writer and want you to edit/proofread my manuscript. Will it be painful? What if English isn't my first language? 1. What's the difference between proofreading and copy editing? A copy editor focuses on language, tone, clarity, style, flow and consistency. He/she makes sure that a document is clear and readable, that it flows well, that the language used follows the rules of standard English, and that there are no errors in grammar or spelling, or inconsistencies or omissions. Proofreading is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner. A proofreader checks for errors in spelling, spacing, grammar, punctuation and formatting that were missed by the writer/editor or introduced by the publisher/printer in error. Take a look at this paragraph: Matthew stood on the porch, and watched the sun dip below the horizon. As the light fades and the temperature began to drop he shuddered and pulled his coat tight about him. There was heavy snow forecast for the morning according to the weather forecaster. He hoped that Susan would make it back home before the snow began to pour down. What the proofreader will spot: The comma placed incorrectly after ‘porch’. The extra space before 'the sun'. The typo: ‘fades’ when it should be ‘faded’. The missing comma after ‘drop’. A copy editor will also notice those errors, but he/she will also: Question the use of ‘shuddered’. Would ‘shivered’ be a better word to use? Suggest the removal of ‘according to the weather forecaster’, as it’s stating the obvious, adds nothing and makes the sentence clunky. Point out that snow doesn’t ‘pour down’. Snow falls. 2. Is your service confidential? Yes, absolutely. The nature of our work means that confidentiality is a given. We are always more than happy to sign a confidentiality agreement if you prefer. Just send us a copy for review and approval. 3. Can I speak to someone about my requirements? Yes. As a matter of fact, all of our clients have a relationship manager available to them from the outset. He/she will be available to answer any questions and address any concerns throughout the process. This is part of our service, so it does not cost you anything extra. 4. What sort of information do you need from me? In order to give you an accurate quotation, we'll need you to tell us about your project. What is it? What's the word count? Do you have any special requirements? What's your desired deadline? That sort of thing. 5. Which document formats do you work in? We work in the following formats: Apple Pages Google Docs Microsoft Word If you need to use a different format, please contact us to discuss your requirements. We will always do our very best to accommodate you. 6. Do you edit paper documents? Yes, we certainly do. Please bear in mind that there will be extra costs involved, such as the postage/courier charge for your document's safe return journey to you. 7. How long will a project take? Once we've reviewed your requirements, we will be able to provide a realistic lead time for completion. This will depend on the service chosen and the project's size and level of complexity. This will also depend on your deadline requirements. 8. Do you use AI for proofreading, copy editing, copywriting or indexing? No, we don't. In this day and age, we're all used to having spellchecker and autocomplete on our computers and smart 'phones, and they both have their place in our lives; they're fine for alerting you to an error or speeding up the process when you're posting on social media or typing a note to a friend. However, we very strongly believe that the intellectual task of proofreading, editing, writing or indexing a manuscript can only be carried out successfully by a skilled human being. 9. Who owns the copyright? Once the project has been completed and paid in full, the client holds the copyright to the finished work. 10. If I don't like the edits, do I have to keep them? No, it's entirely up to you. However, you have paid for the benefit of our expertise, so it would be a shame not to take advantage of it. 11. I'm a writer and want you to edit/proofread my manuscript. Will it be painful? Perhaps… a little. But we’re here to help, and we want the process to be as easy and painless for you as possible. Also, we always warm up our tools before we begin surgery. 12. What if English is not my first language? If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings. Proofreading and copyeditng? Can I speak to someone? What information do you need? EFL Do you edit paper documents? How long will a project take? Do you use AI? Who owns the copyright? If I don't like the edits? Is your service confidential? Will it be painful? Which formats?