Search Results

There’s Nothing Here... We can’t find the page you’re looking for. Check the URL, or head back home. Go Home

Word Ferret: The Marriage of Business Acumen & Academic Rigour Word Ferret was founded in 2022 by Ryoma and Gina Collia. Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting . Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Find us on social media... Ryoma: Gina:

You know your product inside out, upside down, and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience—or the entire world—to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in. Our customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest, and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it. Our Areas of Expertise Life Sciences Life Sciences We have more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. Read more Supply Chain We have experience that spans over 28 years across many industries, and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. Read more Technology We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. Read more Copywriting ​​We write lots of things, including those listed below. You can choose one, two, a few, or all of them. You might need monthly blog posts, a series of articles, or a one-off white paper. We will cater to your individual needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help. ​ Case studies, 750-1,200 words. White papers, 2,000-3,000 words. Blog posts, varying lengths. Social media posts, up to 300 words. Sales or Customer Service email sequences. Video scripts. Guides. Contact us Editing In addition to copywriting, we offer editing services. If you have a document that has already been written that needs some work, we can help. We can check your document for spelling and grammatical errors, inconsistency, duplication and ambiguity. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. ​ Contact us English as a Second Language If English is not your first language, and you need writing, proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Consultancy Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Security Services Strategic Alliances Support Training Workflows Contact us to learn more

'When it comes to copy editing, proofreading and copywriting, we're the best thing since sliced bread,' we tell you. 'We are the bees knees and all that,' we explain enthusiastically. And, understandably, you look at us sideways and ask, 'but how do I know you're as marvellously wonderful as you say you are?' Well, don't just take our word for it. Step right up and sample our wares. We offer here a selection of our written works to give you a taste of what we do. After all, they do say that the proof of the pudding is in the eating, so have a nibble and see for yourself. Samples will be added from time to time, so do check back to see what's new. Samples of Our Work These articles are intended to give you an idea of our writing style and ability. If you require samples of projects that we have carried out for clients, please get in touch. Getting to Know You Why Voice of the Customer Matters How genuinely listening to and getting to know your customers can help you improve your company, product, service and brand. Read PDF Read on blog History to Get Your Teeth Into An article about the history of dental prosthetics - false teeth to be exact - that first appeared in Andon , the journal of the Society for Japanese Arts Read PDF Being Human Why We Don't Use AI An article explaining why we don’t use AI in our work here at Word Ferret and, in addition, why we’re not afraid that we’ll be obsolete by the end of next week. Read PDF Read on blog First Sentences Are Doors to Worlds Why Opening Lines Matter. With suggestions to help you write an opening paragraph that hooks your readers and keeps them reading. Read PDF Read on blog M. P. Dare: Antiquary, Writer... & Book Thief It sometimes happens that a writer is just as interesting as his writing or, in some cases, even more so. This is the case with Marcus Paul Dare, who had a penchant for pilfering books. Read PDF Read on Haunted Library blog ChatGPT Is Not as Clever as You Think Convincing nonsense, fabricated facts, repeated inconsistencies and flat, boring writing. How ChatGPT fails to live up to the hype. Read PDF Read on blog Jack & Mary Hillier as I Remember Them A very personal tribute to two exceptional individuals. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Are You Ready for EU GMP Annex 1? An article concerning EU GMP Annex 1 “Manufacture of Sterile Medicinal Products” and the approaching deadline for compliance. ​ Written for PNR Pharma. Read PDF Beautiful Blackened Smiles An article about the history and process of ohaguro (teeth blackening) in Japan. This first appeared in Andon , the journal of the Society for Japanese Arts. Read PDF Sling Your Knickers on the Compost Heap Or, Easy Ways to Live More Sustainably. Ten things you can do to help the planet & fight the climate and nature emergency Read PDF Read on blog The Devil’s Hoofprints An account of strange goings on that took place in Devonshire in 1855, when locals awoke to find mysterious hoofmarks in the snow. Read PDF Read on Haunted Library blog

How would you like two minutes of your prospect's attention... without a scheduled meeting? Build trust and credibility through personalised, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's journey and needs. PRICING From just £4 per prospect* *Set-up fee applies The Problem Generating new leads has become increasingly difficult during recent years. Many tried and tested outreach methods fail so often that even 5%-15% open rates for emails—these are not even sales conversion rates—are accepted as normal now. Direct messaging through social media networks is starting to go that way too, and it's harder to reach prospects by 'phone. ​ 'Insanity is doing the same thing over and over and expecting different results.' ​ Despite this, most people keep doing the same thing, day in, day out, because it used to work years ago, and they don't know what else to do. Information has never been more accessible to buyers than it is now. They are significantly more informed—they are spoilt for choice. And at the same time, i n an increasingly competitive marketplace, they have come to mistrust many traditional outreach methods from vendors. ​ This has resulted in a shift in their behaviour throughout their 'buyer journey'. According to analysts and specialists, a human approach is now favoured by most buyers. The Solution Vendors need a new approach. They need Word Ferret Connect VMS. Connect VMS is a unique service that provides branded landing pages that combine personalised written and video messaging, with links/downloads for content that is relevant to the buyer. This builds trust and credibility via personalised, authentic, human outreach. It gives the buyer access to information, expertise, and case studies (if available), and it has messaging that is thoughtfully aligned with their buyer journey and needs. The service offers a unique multi-media platform for success, combined with sales and marketing operations services, professional research, and professional copywriting services. Word Ferret Connect VMS connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. For your team, it's a simple as 1-2-3 1. Preparation Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say. 3. Results We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. Connect VMS Sample Video Message Role play: Outreach from Now Pharma CRO to Sample Pharmaceuticals Rare Disease We serve any industry. This sample is for life sciences. We provide the presenter with prospect information and guidance as a basis for their video recording. The video is part of a landing page with personalised message and carefully selected content to match your buyer's needs. Landing pages are branded with your company logo and website style. Each landing page has a unique URL. Click below for the sample landing page Services Included with Connect VMS Research Buyer-aligned messaging Video editing Branded with your logo and website style Landing page design and creation Managed by Word Ferret Unique URL Email/LinkedIn intro text and thumbnail image Sales and marketing operations services Video messaging coaching Supercharge Connect VMS with Optional Services Professional copywriting/content Expanded professional research Network-Nurture-Connect coaching ​Animated logo and audio sting video intro Subtitles and transcription Audio-only feature Our four-step process Step 1 Preparation Identify your audience, voice, and messaging Research and collect prospect and market data CRM integration where necessary Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos You'll record videos We will edit videos to include: ​Prospect content (web page, news, etc.) Lower thirds (name, job title, and company) Intro/outro screens Step 3 Outreach We will set up automated email outreach and follow up—we can manage this for you. ​ LinkedIn or email messaging and follow up managed by yourselves—we provide guidance and full or partial message content. Step 4 Analysis & reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). ​ Or on-demand reporting from our platform. Choose the best service for you Pricing Connect VMS Mass Outreach A single video is sent to everyone. Best for campaigns of 500+ prospects. You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personalised at a basic level. Pricing 1st 500-1,000 prospects £5 per prospect £4 per prospect thereafter £500 set-up fee (Minimum 500 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Optional sales operations services are available from £100 Contact us Connect VMS 1-2-1 Outreach Unique videos recorded for each prospect. Best for focused outreach to key prospects - typically 50-100 but can be 100s. Minumum of 10 prospects. 1-2-1 hyper-personalised video messaging and text, landing pages, and outreach text for emails or other messaging. Your team records short messages, and then we wrap our service around the videos, delivering a hyper-personalised experience for your prospects. Pricing Video message and landing page services £150 per prospect £300 set-up fee (Minimum 10 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Advanced research for company data beyond personalised information needed for video messaging £125 Optional sales operations services are available from from £100 Contact us Network Connect Coaching Available for any of the Connect VMS services Supercharge your outreach! We will coach you in our Network, Nurture, Convert method described above. Connect VMS is powerful but pales in comparison to applying the Network, Nurture, Convert method, especially when deployed as part of an omni-channel sales and marketing campaign. Pricing 1-2 people £2,000 3 or more people POA Contact us We can produce any copy that you require Examples ​White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks ​ Leaflets Email sequences Books and eBooks eBrochures Scripts Speeches Annual reports ​ Promotional video scripts Training video scripts Web pages text Help pages/guides Webinar scripts User interface text

Contact Us To discuss your proofreading, copy editing, copywriting, voice of the customer (VoC) or indexing needs, or if you simply have a question for us, please do get in touch. We're here to help. Give us a call on +44 1271865673, write to contact@wordferret.co.uk, or use the form below. I agree to the terms & conditions Submit Thanks for submitting!

Life Sciences Experience One of our specialist areas is life sciences. We have more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023. We moved into the life sciences sector for very specific reasons. To learn more, read Gina Collia's post, Why Do We Specialise in Writing for the Life Sciences Industry? Solutions Across All Sectors We have experience in over one hundred types of services and solutions that are used by pharma, biotechs, medical device companies, CROs, research sites, and patients. Clinical Trials The clinical trials landscape is complex. We have over fourteen years' experience in Phase I - IV clinical trials solutions, so we understand what is important to stakeholders and patients Supply Chain and Traceability We have over twenty-seven years relevant experience in supply chain and traceability solutions, fourteen of which are directly within clinical trials and post-market pharma and medical device supply. Enterprise Artwork, Approvals, Workflows, and Labelling One of our founders is considered a subject matter expert in this area, having supported pharma and medical device companies for over sixteen years. Experience Across Multiple Sectors 21 CFR part 11 compliant solutions Analytics Audit trails BPO - Business Process Outsourcing Cloud-based offerings - Single/multi/network tenant technologies Consultancy Data repositories EDI - Electronic Data Interchange Enterprise workflow management Governance GxP based implementation experience Highly configurable solutions Integration of mobile solutions and apps with multiple enterprise systems Localisation (local language support for User Interfaces) Master data and reference data connectivity and management Off-the-shelf and custom solutions Outsourcing Partnering Process automation Project management Real-time data analytics Regulatory compliance Reporting integration Risk management Secure workflows Security Services SaaS (Software-as-a-Service) Strategic alliances Support Track and trace (traceability) Training Clinical Trials Adverse event reporting infrastructure Audits Autologous study support Automated finance management Clinical study budgeting (site and patient finances) Clinical study forecasting for sites and patient finances CTMS - Clinical Trial Management System Connected data across the enterprise, partners, sites, and end users/subjects D2P - Direct-to-Patient DCT - Decentralised trials Diversity Dosing management Drug supply forecasting eClinical eCOA - Electronic Clinical Outcome Assessment eConsent EDC - Electronic Data Capture systems Environmental sustainability ePRO - Electronic Patient-Reported Outcome Interoperability Investigator meetings IoT - Internet of Things IRT - Interactive Response Technology IVRS - Interactive Voice Response System IWRS - Interactive Web Response System Localised language telephone support MDM - Master Data Management and analytics Patient advocacy Patient compliance solutions Patient recruitment Patient reimbursements Patient retention QP services - Qualified Person services Randomisation in clinical trials RWE - Real World Evidence RTSM - Randomisation and Trial Supply Management Site payment solutions Site payments Subject-blinded reporting from sites Veterinary product management Wearable devices Supply Chain, Serialisation, and Traceability AI/Machine Learning in supply chain planning Audits Connected data across the enterprise and partners D2P - Direct-to-Patient Drug supply forecasting DSCSA - Drug Supply Chain Security Act EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Interoperability QP services - Qualified Person services Traceability VRS - Verification Router Services ​ Serialisation levels 1, 2, 3, 4 and 5​ Level 1 - Device level - Barcode printers, label printers, and labellers for units of sale/packaging. Also includes cameras and scanners for quality control Level 2 - Case or packaging line automation and control for data aggregation across Level 1 devices Level 3 - Site-level systems that facilitate communication between Level 2 systems within a site, and connect to level 4. These systems manage and coordinate master data, serialisation of products, product, and work order information Level 4 - Enterprise systems for business processes, global compliance, inter/intra-organisational connectivity, reporting, identity access management, application programming interfaces, and other enterprise-level functional areas. Level 5 – Network. A network of supply chain partners, shared event repository, regulatory authorities such as national hubs, or international repositories such as the EMVS (European Medicines Verification System) in Europe, and ANVISA (the Brazilian Health Regulatory Agency) and the SNCM - Sistema Nacional de Controle de Medicamentos. Facilitates management of all serialisation and regulatory data with partners, customers, and authorities Enterprise Artwork, Approvals, Workflows, and Labelling Approvals workflow management Audits Automation of devices Connected data across the enterprise, partners, and sites Device-as-a-Service Data verification Document and content management Enterprise artwork management Enterprise labelling EPCIS requirements - Electronic Product Code Information Services EU FMD labelling - The EU Falsified Medicines Directive EU MDR - EU Medical Device Regulation) MDM - Master Data Management Output management Printer management Project management Quality management Qualified Person services Randomisation in clinical trials Serialisation labelling requirements Subject-blinded reporting from sites Vision systems (label quality management)

Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. ​ A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

Unsubscribe Thank you for letting us know that you prefer not to be contacted. We wish you the very best. Submit Thanks for submitting!

Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet.

Frequently Asked Questions What's the difference between proofreading and copy editing? Is your service confidential? Can I speak to someone about my requirements? What sort of information do you need from me? Which document formats do you work in? Do you edit paper documents? How long will a project take? Do you use AI for proofreading, copy editing, copywriting or indexing? Who owns the copyright? If I don't like the edits, do I have to keep them? I'm a writer and want you to edit/proofread my manuscript. Will it be painful? What if English isn't my first language? 1. What's the difference between proofreading and copy editing? A copy editor focuses on language, tone, clarity, style, flow and consistency. He/she makes sure that a document is clear and readable, that it flows well, that the language used follows the rules of standard English, and that there are no errors in grammar or spelling, or inconsistencies or omissions. Proofreading is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner. A proofreader checks for errors in spelling, spacing, grammar, punctuation and formatting that were missed by the writer/editor or introduced by the publisher/printer in error. Take a look at this paragraph: Matthew stood on the porch, and watched the sun dip below the horizon. As the light fades and the temperature began to drop he shuddered and pulled his coat tight about him. There was heavy snow forecast for the morning according to the weather forecaster. He hoped that Susan would make it back home before the snow began to pour down. What the proofreader will spot: The comma placed incorrectly after ‘porch’. The extra space before 'the sun'. The typo: ‘fades’ when it should be ‘faded’. The missing comma after ‘drop’. ​ A copy editor will also notice those errors, but he/she will also: Question the use of ‘shuddered’. Would ‘shivered’ be a better word to use? Suggest the removal of ‘according to the weather forecaster’, as it’s stating the obvious, adds nothing and makes the sentence clunky. Point out that snow doesn’t ‘pour down’. Snow falls. 2. Is your service confidential? Yes, absolutely. The nature of our work means that confidentiality is a given. We are always more than happy to sign a confidentiality agreement if you prefer. Just send us a copy for review and approval. 3. Can I speak to someone about my requirements? Yes. As a matter of fact, all of our clients have a relationship manager available to them from the outset. He/she will be available to answer any questions and address any concerns throughout the process. This is part of our service, so it does not cost you anything extra. 4. What sort of information do you need from me? In order to give you an accurate quotation, we'll need you to tell us about your project. What is it? What's the word count? Do you have any special requirements? What's your desired deadline? That sort of thing. 5. Which document formats do you work in? We work in the following formats: ​ Apple Pages Google Docs Microsoft Word If you need to use a different format, please contact us to discuss your requirements. We will always do our very best to accommodate you. 6. Do you edit paper documents? Yes, we certainly do. Please bear in mind that there will be extra costs involved, such as the postage/courier charge for your document's safe return journey to you. 7. How long will a project take? Once we've reviewed your requirements, we will be able to provide a realistic lead time for completion. This will depend on the service chosen and the project's size and level of complexity. This will also depend on your deadline requirements. 8. Do you use AI for proofreading, copy editing, copywriting or indexing? No, we don't. In this day and age, we're all used to having spellchecker and autocomplete on our computers and smart 'phones, and they both have their place in our lives; they're fine for alerting you to an error or speeding up the process when you're posting on social media or typing a note to a friend. However, we very strongly believe that the intellectual task of proofreading, editing, writing or indexing a manuscript can only be carried out successfully by a skilled human being. 9. Who owns the copyright? Once the project has been completed and paid in full, the client holds the copyright to the finished work. 10. If I don't like the edits, do I have to keep them? No, it's entirely up to you. However, you have paid for the benefit of our expertise, so it would be a shame not to take advantage of it. 11. I'm a writer and want you to edit/proofread my manuscript. Will it be painful? Perhaps… a little. But we’re here to help, and we want the process to be as easy and painless for you as possible. Also, we always warm up our tools before we begin surgery. ​ 12. What if English is not my first language? ​ If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings. Proofreading and copyeditng? Can I speak to someone? What information do you need? EFL Do you edit paper documents? How long will a project take? Do you use AI? Who owns the copyright? If I don't like the edits? Is your service confidential? Will it be painful? Which formats?