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Here are several samples of our work for you. Samples will be added from time to time, so do check back to see what's new. 'When it comes to copy editing, proofreading and copywriting, we're the best thing since sliced bread,' we tell you. 'We are the bees knees and all that,' we explain enthusiastically. And, understandably, you look at us sideways and ask, 'but how do I know you're as marvellously wonderful as you say you are?' Well, don't just take our word for it. Step right up and sample our wares. We offer here a selection of our written works to give you a taste of what we do. After all, they do say that the proof of the pudding is in the eating, so have a nibble and see for yourself. Samples will be added from time to time, so do check back to see what's new. Leverage decades of real-world knowledge and experience in providing technology and service solutions. 26 of the world's top 50 pharma companies 13 of the world's top 30 medical device companies Proud to be a member of Proud supporter and former steering committee member (2016-2023) of Pharmaceutical Contract Management Group Samples of Our Commercial Work These are a small selection of projects that we have carried out for clients. Featured White Paper The UK Cyber Security and Resilience Bill (CSRB) and EU Network and Information Security Directive (NIS2) An overview of legislation that impacts entities that are critical to the national infrastructure in the UK and EU. Click on the image to download the white paper. Customer Portfolio For links to our portfolio of work in clinical trials, technology, data, services, and supply chain, please contact us. Thank you. Contact us Bridging the Gap – TEFCA, Healthcare Data Interoperability, and Clinical Research Use Cases Transforming complex information for a broader audience across the clinical trial and healthcare ecosystem. Read the article Financial Times Live - Transforming the Clinical Research Experience An article covering the Financial Times webinar "Financial Times Live - Transforming the Clinical Research Experience" Read the article An Introduction to Healthcare Interoperability Blog and White Paper A blog and white paper exploring the complexities of data interoperability in healthcare. Read on blog Driving Innovation Using AI & Imaging An article about the transformational impact that AI has on medical imaging. Read the article An Introduction to Healthcare Interoperability Blog and White Paper An article exploring and explaining the complexities of data interoperability in healthcare. Read on blog Are You Ready for EU GMP Annex 1? Part of an awareness campaign for EU GMP Annex 1 Read on blog The Role of Source Data Verification (SDV) and Source Data Review (SDR) in Driving Clinical Trial Data Quality One of Medidata’s most popular articles. We also wrote the white paper for this. Read on blog A Selection of Our Personal Articles These articles are intended to give you an idea of our writing style and ability. Getting to Know You Why Voice of the Customer Matters How genuinely listening to and getting to know your customers can help you improve your company, product, service and brand. Read PDF Read on blog History to Get Your Teeth Into An article about the history of dental prosthetics - false teeth to be exact - that first appeared in Andon , the journal of the Society for Japanese Arts Read PDF Being Human Why We Don't Use AI An article explaining why we don’t use AI in our work here at Word Ferret and, in addition, why we’re not afraid that we’ll be obsolete by the end of next week. Read PDF Read on blog ChatGPT Is Not as Clever as You Think Convincing nonsense, fabricated facts, repeated inconsistencies and flat, boring writing. How ChatGPT fails to live up to the hype. Read PDF Read on blog First Sentences Are Doors to Worlds Why Opening Lines Matter. With suggestions to help you write an opening paragraph that hooks your readers and keeps them reading. Read PDF Read on blog Sling Your Knickers on the Compost Heap Or, Easy Ways to Live More Sustainably. Ten things you can do to help the planet & fight the climate and nature emergency Read PDF Read on blog

Word Ferret helps you to connect with the people who matter to you most—customers, prospects, employees, partners, and investors—through carefully crafted communication. Professional copywriting, research, video message demand generation, voice of the customer (VOC), LinkedIn, social media networking Words That Make You Go WOW! Blending academic-level writing and editing with commercial experience in national and global sales and marketing, we help you to connect with the people who matter to you most—customers, prospects, employees, partners, and investors—through carefully crafted communication. Professional Copywriting We offer a range of friendly services tailored to meet your needs, backed by decades of professional research and writing experience and supported by real world business experience. If you have an article, white paper, presentation, guide, website or blog post in mind, we can help you. Read more Professional Research Services There is so much information available to us, especially online, and not all of it is accurate, up-to-date or written with our best interests at heart. There’s a lot of misinformation, stale information and simple nonsense out there, and sifting through it all can be time consuming and frustrating. You can trust us to ferret out the facts. Read more Marketing and Sales Support Supercharge your Product Market Fit (PMF) and Go-to-Market (GTM) Strategies with our Marketing and Sales Support Services. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. Read more Our Areas of Expertise Life Sciences 18 years in life sciences Over 100+ areas of expertise Pharma, biotech, med device, clinical trials Click to enlarge Learn more Technology 19+ years Enterprise SaaS, Artificial Intelligence and Machine Learning experience Click to enlarge Learn more Supply Chain •29+ years experience in supply chain across multiple industries Click to enlarge Learn more English as a Second Language If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Technology Experience We have 19+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Consultancy Data management Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Security Services Strategic Alliances Support Training Workflows Contact us to learn more

Welcome to Word Ferret's terms and conditions page. Word Ferret Terms & Conditions These are the terms and conditions used by Word Ferret (collectively referred to as 'Word Ferret', 'we', 'us' or 'our') for all contracts that we undertake. To avoid any potential misunderstandings, we’ve tried to keep them as straightforward as possible. When you ask us to carry out work for you, you are agreeing to these terms and conditions. If there are any aspects of these terms and conditions that you are unclear about, please contact us. We want our clients' experience of working with us to be smooth and productive, and we'd prefer that you flag any possible issues before work on a project begins. 1. What We Need From You i. Before work can begin, the client must provide: Confirmation of the specific service required; Your acceptance of our written quotation and our terms and conditions; Confirmation that you are authorised to commission the project; Any special requirements; The proposed time frame for project completion; Settlement of any pro-forma invoice. In addition to the above, for our copywriting service the client must provide a detailed project brief. This must specify the following The type of document required (blog post, article, white paper, etc.); The target audience of the document; The tone of the document; The scope of the document; The topics/headings to be included; The size (word count) of the document; The level of research required (will all information be provided by the client?); ii. Once work has commenced, we need (from all clients): Timely responses to any communication regarding your project; Immediate notification if your requirements change. Failure to respond or notify us of any changes may negatively impact our ability to complete your project by the agreed deadline. Trackable Changes: ALL changes made to the work in progress must be trackable. If the client makes edits to the document that are not trackable, this creates additional work for us and will incur extra charges for the client. In addition to this, the length of time needed to complete work on the project will increase, which will have a negative impact upon the agreed completion date. 2. The Process For Our Copywriting Clients i. The Draft Document Based on a detailed project brief, we will produce a draft document and forward this to the client for draft approval. Draft approval must take place before editing work begins. ii. Draft Approval By approving the draft, the client is indicating that the document—in its current form and with its current contents—is in line with the project brief.* If, at this stage, the client wishes to make significant changes to the document that constitute a change to the original project brief, a new project brief and purchase order (or change order where appropriate) must be issued before work can continue. * The draft is not the finished document and will undergo editing at the next stage, but at this point the client must indicate that the structure, tone, focus, scope and size of the document are in keeping with his/her requirements. What Constitutes a Significant Change? Examples of significant changes include (but are not limited to): Tone of Voice Project brief: write a blog post aimed at a commercial audience. Change required: rewrite the document for a technical audience. A change in tone requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Focus Project brief: write a white paper that focuses on the benefits associated with using a specific product/service. Structure: introduction, current problem, current analysis, current solution, conclusion. Change required: rewrite the document to focus on the events which led up to the creation of the product/service. Structure: introduction, evolution of problem, analysis of historical problem, evolution of new solution, conclusion. A change in focus requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Reduction/Increase in Word Count Project brief: write a 5,000 word white paper. Change required: reduce document to 3,000 words. A dramatic reduction in word count requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Please note: Our fee is based on the number of words we deliver, not the number of words published by the client. For Example: Project brief: write a 1,000 word blog post. Words delivered: 1,000 Upon delivery: client requests that we reduce word count to 500. Charge: 1,000 words + rewriting/editing cost (based on level of work involved) to reduce count to 500. Project brief: write a 3,000 word white paper. Words delivered: 3,000 words Upon delivery: client edits document to reduce or increase word count. Charge: 3,000 words. Additional Research Project brief: no research required as all information will be provided by the client. Change required: Research by us will be required. If the requirement that we carry out research was not included in the original brief, it will not have been included in our fee. Carrying out research takes time and will affect the completion date of the project; it also incurs extra cost (based on the level of work required). iii. The Editing Stage Following draft approval, editing will begin. Editing within the scope of the project brief is included in the agreed fee. The client will make suggestions for changes—word changes, sentence restructuring, deletion, addition, etc. (excluding significant changes, please see section 2. ii., ‘What Constitutes a Significant Change?’)—and we will carry out the required edits to the document. We will then return the document to the client for approval. If, after editing has begun, the client wishes to make significant changes to the document (see section 2. ii., ‘What Constitutes a Significant Change?’), a new project brief and purchase order (or change order where appropriate) must be issued before work can continue. A significant change will require a complete rewrite, and this will incur additional costs (based on the level of work required). iv. Client Input Throughout the Process Once the editing process begins, the client will be able to add comments and suggestions to the work in progress at any time using Google Docs (see Section 1. ii., 'Trackable Changes'). Editing reviews can also take place via telephone, conference call or email. v. Project Completion Date Before work begins on the project, a completion date will be agreed. It is the responsibility of the client to calculate the amount of time required for completion of processes within his/her organisation (eg., approval times) before agreeing a realistic completion date with us. We will not begin work until a project brief and purchase order have been received, and this should also be taken into account when calculating the project completion date. If a delay is experienced within the client’s organisation, the completion date will be affected. Once work has begun on the project, any significant change in the client’s requirements (see section 2. ii., ‘What Constitutes a Significant Change?’) will affect its completion date. If delays occur within the client’s organisation, but project completion is a matter of urgency, we will attempt to meet the deadline, but this will incur an additional cost. Our usual working days are Monday to Friday (excluding UK bank holidays). If required to carry out emergency work, our rush rates are: Weekend=quoted daily rate + 100%. Weekday=quoted daily rate + 50%. Meeting the original completion date is not guaranteed and will depend upon our availability at the time. It will also depend upon the client's ability to respond quickly. 3. What you can expect from us A quotation setting out the cost of your chosen service in clear terms (valid for 28 days from receipt via email); A statement of work detailing your requirements for your authorisation; Completion of any editing, proofreading, writing or other service to the high standard described within this website; Completion of your project by the deadline we have agreed with you;** Completion of your project in British English as standard (if you require US English, please let us know); Confidentiality (we are happy to sign a confidentiality agreement); *** For our copy editing clients, the re-editing of parts of your work that you have changed as a direct result of our editing and suggestions. **** ** If a delay is experienced on the client’s side, the completion date will need to be adjusted. In the unlikely event that circumstances on our side prevent completion by the agreed date, we will communicate with you as soon as possible. Word Ferret will not be held liable for any loss or damages to any party as a result of missing a deadline. *** We may, on this website or for marketing purposes, make reference to work we complete for you. Such general references will never include any personally identifiable information about you or your project unless you have given your prior permission. **** This is based on us re-editing a reasonable amount of work and is at our discretion. We will need you to highlight the changes you have made before you return your project to us. Return to us for re-editing must take place within 14 days of receipt of the copy. Further amendments will incur additional fees, for which a new quotation and statement of work will be provided. 4. Payment terms Projects costing up to £500 require payment in full before work starts. This is non-refundable. Projects costing between £501 and £2,500 require a 50% deposit prior to the commencement of work. The balance must be paid within 7 days of the submission of the final draft. A final invoice will accompany the final draft. For projects with a cost greater than £2,500, we will discuss staggered payment milestones. Late payment fees will be subject to the Late Payment of Commercial Debts (Interest) Act (1998) . We accept payment by BACS or PayPal. * We do not accept cheques/checks. * Clients are responsible for covering the additional cost of using Paypal. Paypal's current charges for domestic and international transactions can be found here . 5. International payments and fees International clients are responsible for covering all additional currency conversion fees to Word Ferret. For bank transfers to our Lloyds Bank account, the fees are as follows (correct as of 23rd September 2022): * Payment in euro received from within the UK, EEA or via SEPA Credit Transfer - no fee. All other payments up to and including £100 - the fee is £2. All other payments over £100 - the fee is £7. For PayPal, international transaction fees can be found here. Please note that international clients may be subject to additional transaction fees from their own bank or from PayPal. 6. Copyright and ownership Once the project has been completed and paid in full, the client holds the copyright to the finished work. 7. Errors Whilst we pride ourselves on our ability to provide a professional and thorough proofreading/editing/writing service, we are mere human beings and cannot guarantee that every project will be entirely free of errors. While such errors are extremely unlikely - after all, we want you to love our work and return to us time and time again - Word Ferret will not be held liable for any problems, loss or damages to any party as a result of an error occurring. 8. Disclaimer of responsibility and limitations of liability Word Ferret, its employees, contractors or associated businesses are not liable for claims for damages of any kind, including loss of revenue or profits, or for any claim made as a result of errors, omissions, mistakes or inaccuracies appearing on this website or in documents that we have edited or services that we have provided. The client is responsible for providing accurate personal information and payment details. The client is also responsible for providing accurate information regarding every aspect of the project itself. Failure to provide accurate information could result in a refusal to provide service. The client assumes all responsibility for any problems or issues resulting from the provision of false information. The client assumes all responsibility for making sure that copy submitted to Word Ferret does not contain plagiarism or infringe another party's copyright. 9. Right to refuse service Word Ferret reserves the right to refuse to proofread, edit or index any documents, or provide written material, that may be considered illegal, dangerous, unethical, or immoral. Word Ferret will not enter into any contract with any party who seeks to promote Brexit, the Conservative Party, or Reform UK (or any other far-right party). 10. Cancelling work and pausing projects Word Ferret's aim is to meet or exceed your expectations. However, if you are unhappy with the direction your project has taken after work has begun, we will put every effort into addressing your concerns. If our joint efforts fail to bear fruit, and you feel the need to cancel, we will bill you for the work done to date, and we will cancel the order without prejudice. Please note that deposits are non-refundable. If the client fails to communicate with Word Ferret within 21 days of paying the deposit, the project will be cancelled automatically. If the client fails to respond in a timely manner, and that failure has a negative impact on agreed, scheduled milestones, the project will be put on hold. The project will then be rescheduled, dependent on current workload and availability. 11. Subcontracting Where appropriate, Word Ferret will subcontract proofreading and basic copy editing projects to vetted, trusted contractors. Word Ferret will remain the project and account manager for the project. 12. Disputes We will put our heart and soul into making sure that your experience with us is a pleasant one. However, in the unlikely event that a dispute arises which cannot be resolved by other means, all parties will submit any disputes arising out of or in connection with these terms to the exclusive jurisdiction of the Courts of England and Wales. 13. Contacting Word Ferret We provide a contact form, contact email address, telephone number and WhatsApp for use by individuals who wish to discuss Word Ferret or the services we provide. We will not respond to messages which do not relate directly to Word Ferret, the content of this website or the services that are offered within it. When Nezu Press is open to submissions, details and contact options will be posted on the Nezu Press page. Outside of open submission periods, we do not accept manuscripts of any sort. If you attempt to submit outside of the specified times, your work will not be read, and your name will be placed on our list of writers who do not follow guidelines, which will negatively impact our willingness to work with you in the future.. If you have any questions about any of the above, the Word Ferret team is happy to answer any questions or address any concerns. Please drop us a line at contact@wordferret.co.uk or give us a call.

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Supercharging your Product Market Fit or Go-to-Market Strategies Word Ferret specialises in business communication. We provide professional research, copywriting, voice of the customer, conference/event outreach support, and publishing services. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. Aligned Content and Messaging Supercharge your Product Market Fit (PMF) and Go-to-Market (GTM) Strategies with Word Ferret specialises in business communication. We provide professional research, copywriting, voice of the customer, and other business services that support your growth. Whether you are building your existing business, launching a new product, or expanding into a new market, we have decades of experience that can supercharge your company at every step of your Product Market Fit or Go-to-Market strategies. World-Class Sales Methodologies Built into Your Messaging I am trained in multiple structured sales techniques that can be leveraged to enhance your messaging where appropriate. SPIN SELLING Passionate Advocates and Supporters of Patients and Clinical Trials. We are members of the Society for Clinical Research Sites, and Ray Collia was a steering committee member for the Pharmaceutical Contract Management Group (PCMG) for seven years. We are passionate about improving the lives of patients everywhere and the ongoing betterment of clinical trials. Supporting You, Step-by-Step Step 1 Market Fit Product Market Fit and Go to Market With decades of real-world experience in sales, marketing, and business communication, we understand how to align your PMF or GTM strategies and activities with your prospects, customers, partners, and investors. Your ideal customer profiles (ICPs) are at the heart of every communication that we craft for you, whether it's a social media comment, blog post, article, white paper, video script, presentation, report, or globally distributed thought-leadership book . Step 2 Ideal Customer Profile (ICP) Step 3 Competition Competitive positioning is critical to your success. We will discuss your differentiators and ensure that your messaging positions you appropriately. If additional competitive research is required, we are professional researchers and can carry this out for you. We are professional copywriters and publishers. We write content that inspires, educates, enlightens, and empowers our clients’ audiences. Contact us to see our customer portfolio. Step 4 Messaging Step 5 Buyer Journey Buyer behavior has changed. Delivering experiences closely aligned with your buyers' needs has never been more important. In addition to understanding the buyer journey, situational and cultural awareness will set your messaging apart from the generic copy of others. We craft messaging that keeps you in step with your buyers. Supporting omnichannel marketing and sales strategies and execution is one of our superpowers! See below for the marketing and sales channels we commonly support or recommend. Step 6 Channels Step 7 Sales Strategy Leverage over 39 years of experience in global enterprise account management, inside sales, field sales, and strategic partnerships. If you use structured sales methodologies such as MEDDIC, SPIN, or others, we can integrate them seamlessly into your messaging. Analysis of Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) can guide and transform your business, highlight challenges and opportunities, and drive investment and growth. We can help you with research, messaging, and writing powerful reports. Step 8 Goals Step 9 Processes You've invested time and energy to build processes and tools that support your PMF/GTM activities. We work with many popular tools and resources that businesses rely on, so you can be assured that we can seamlessly work within your existing ecosystem with ease. Examples of how we can support your PMF/GTM activities and your omnichannel marketing and sales. Copywriting, Research, and Publishing With decades of omnichannel marketing and sales experience, our support goes beyond research and copywriting . If you need assistance in any way, no matter how small or big a task, simple or complex, we can help you! This is a partial list of channels that we support. Blogs/articles –Strategy, planning, scheduling, research, and copywriting. Books/eBooks –Ghostwriting, design, formatting, publishing, and distribution. Cold email –Sequences (personalized and compliant, not spam). Customer references –Editing and formatting. Market research –Professional research services for Market Fit, competitor intelligence, prospect information, market intelligence, and reference information for white papers and articles. Networking –Help your network open doors for you. Infographics, white papers, articles, and podcasts are ideal assets to share. Newsletters –Strategy, scheduling, research, copywriting, and management. Phone outreach –Scripts, including sequences and objection handling. Podcasts and webinars –Scripts. Search engines and SEO –Optimised copywriting. Subtitles –Editing transcripts and subtitles for videos, podcasts, and webinars. Websites –Website content refresh, editing, and copywriting. Portfolio Contact us Social Media Management, Industry Groups, and Networking Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution. As an example, a full-service management solution would include the following: Strategically scheduled posts based on a sequence of agreed topics. A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words. Scheduling and planning. Social media posts 3-4 times per week. A follow-up comment on each post–best practice is to have at least one additional comment. Responses when other people comment or like the posts. Sending new connection requests to those who engage in personal messaging as appropriate. Information added to your CRM. All posts are made in an employee's name from your company. This is just an example list of services. Any single activity can be provided as an individual service offering. Contact us Voice of the Customer (VoC)/Patient Voice Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. Contact us Other Services Social Media Management, Industry Groups, and Networking Social media and networking within industry groups are important channels for brand awareness, community engagement, relationship development, and lead generation. We provide a flexible service that can provide a range of basic services up to a full-service social media management solution. As an example, a full-service management solution would include the following: Strategically scheduled posts based on a sequence of agreed topics. A combination of professionally researched and written articles (1,500 words), white papers (3,000 words), podcasts, and social media posts of approximately 300 words. Social media posts 3-4 times per week. A follow-up comment on each post–best practice is to have at least one additional comment. Responses when other people comment or like the posts. Sending new connection requests to those who engage in personal messaging as appropriate. Information added to your CRM. All posts are made in an employee's name from your company. This is just an example list of services. Any single activity can be provided as an individual service offering. Contact us Conference/Event Attendee Research and Outreach Service Filtering event attendee lists and gathering key information to help you make the most of your prospect conversations takes time. This is usually problematic when lists are sent to you at the last moment. We take the burden away from your sales and marketing team! Select any of the following: We can collect the following information: Event attendees' LinkedIn profile page links (where available).* Company details and URL. Therapeutic area if the company runs clinical trials. Clinical trial information from clinicaltrials.gov or their company website. Additional, deep company research. Email outreach If you have email addresses but don’t have time to carry out an email outreach campaign to attendees, we can do that for you before, during, and after the event. We’ll even write the messages for you! If you don't have email addresses, we can carry out searches for publicly available email addresses and check our own clinical trial contact database. If you don’t use a mailer system, we can send emails using your chosen email address via Brevo. Enhance your invitation with a video message and landing page using our Connect VMS service . *Your team would send LinkedIn connection requests to maintain ownership, continuity, communications, and relationship building. Contact us Voice of the Customer (VoC)/Patient Voice Obtaining customer or patient feedback can give you vital insights into what your customers or patients think of your company, product, or service. But it goes beyond that. If your customers feel that they're part of the conversation, and that you value their opinions, they will be more engaged and far more receptive to your message. So, whether you're planning a marketing campaign, looking to improve your customer service, launching a new product, or looking to update an old one, the first thing you need to do is open your ears wide and listen to what your customers have to say. VoC can help you to: Improve your customer/patient experience. Serve your customers/patients better. Uncover/solve current/potential problems. Improve your product. Improve your service. Improve efficiency. Improve training. Enhance your brand. Differentiate yourself. Create powerful messaging for marketing and sales. Be more competitive. Increase customer retention. Increase sales. Learn more

Sales lead generation and even sales cycles have been massively impacted since 2020 and have become increasingly worse, especially for startups and SMEs. We all know a lot has happened in the world, but what are the specific reasons that affect lead generation? We explain three core reasons here. Buyer behaviour has changed. Have you? Sales lead generation and sales cycles have been impacted negatively since 2020, and this trend has continued, especially for startups and SMEs. We all know that a lot has happened in the world, but why has lead generation been affected? We explain three core reasons in this video and have highlighted them in writing below. Audio-only track > Word Ferret Connect - Buyer Behaviour has Changed 1 00:00 / 06:45 Erosion of Trust Trust in the usual communication methods has eroded over time to the point that people are much more sensitive to contact by phone, email and, more recently, direct messaging through social networks. The increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content has not helped. How do you react when a withheld number tries to call you on your phone? Do you read and respond to every single email that you receive? Do you connect with everyone who sends a connection request through LinkedIn? How do your potential buyers react and what can you do to communicate with them? Information Overload In an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Why should they choose you? Information has never been so accessible to a buyer as it is now. It means that buyers are significantly more informed and as a result, this means that they can approach vendors at a later stage in the sales cycle. This also means that they will be able to shortlist vendors, so all other potential sellers will not even have a chance to put themselves forward. How do you earn a place at their table? The Buyer Journey With subtle changes in decision-making practices, higher availability of information, erosion of trust in the various vehicles used for communication, the increased flood of automated messaging and untrustworthy or indistinguishably average or bad AI content, it's not surprising that the buyer journey has changed. What can be done to better align with your buyer's journey? Adapting to the new world Building and earning trust is the key. Understanding your buyers, their journey and earning a place at their table are all key elements of adapting to the changes in the buyer's world. Once this is established, we will help you build the foundations for a trust-based omnichannel sales and marketing framework which will provide consistency, sustainability, scalability and growth. There are well over 23 different sales and marketing ways of helping buyers that we will explore for you, whittling them down to the best ones that align with your customers. The best thing about it all, we can empower you to do this yourselves, or outsource as necessary. You have the power to choose.

Specialist copywriters in 100+ areas within life sciences, tech solutions, and supply chain. Our service combines almost 40 years of academic rigour, 16 years in publishing, and over 36 years business experience. We also provide video message demand generation services and LinkedIn networking content and messages. You know your product inside out, upside down, and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience—or the entire world—to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in. Our customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest, and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it. Our Areas of Expertise Life Sciences Life Sciences We have more than seventeen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. Read more Supply Chain We have experience that spans over 29 years across many industries, and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. Read more Technology We have 19+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. Read more Customer Portfolio For links to our portfolio of work in clinical trials, technology, data, services, and supply chain, please contact us. Thank you. Contact us Copywriting We write lots of things, including those listed below. You can choose one, two, a few, or all of them. You might need monthly blog posts, a series of articles, or a one-off white paper. We will cater to your individual needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help. Case studies, 1,000-1,500 words. White papers, 2,000-3,000 words. Blog posts, varying lengths. Social media posts, up to 300 words. Sales or Customer Service email sequences. Video scripts. Guides. Contact us Editing In addition to copywriting, we offer editing services. If you have a document that has already been written that needs some work, we can help. We can check your document for spelling and grammatical errors, inconsistency, duplication and ambiguity. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. Contact us English as a Second Language If English is not your first language, and you need writing, proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries, and we understand the many physical and digital challenes within supply chain, transport, distribution, and logistics. Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 29 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data management Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

Word Ferret: The Marriage of academic rigour & business acumen. Word Ferret was founded in 2022 by Ryoma and Gina Collia. Word Ferret: The Marriage of Business Acumen & Academic Rigour Word Ferret was founded in 2022 by Ryoma and Gina Collia. Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting. Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Find us on social media... Ryoma: Gina:

We'd love to hear from you about your proofreading, copy editing, copywriting or indexing needs. Our contact details are here. Contact Us To discuss your proofreading, copy editing, copywriting, voice of the customer (VoC) or indexing needs, or if you simply have a question for us, please do get in touch. We're here to help. Give us a call on +44 1271865673, write to contact@wordferret.co.uk, or use the form below. I agree to the terms & conditions Submit Thanks for submitting!

We are passionate about the environment and sustainability. Here are just a few of the things we do to help. Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet.