Search Results

WORD FERRET PORTFOLIO BOOK A CALL RAY COLLIA FULLY-REMOTE INDEPENDENT FRACTIONAL GROWTH SPECIALIST TRANSFORM YOUR BUSINESS DECADES OF GLOBAL EXPERIENCE 40 YEARS SALES • 19 YEARS MARKETING • 19 YEARS PARTNERSHIPS 18 YEARS OPERATIONS • 6 YEARS PROFESSIONAL COPYWRITING Book a Call A SELECTION OF CUSTOMERS FROM MY SALES CAREER THE TRIFECTA EFFECT Business Growth and Transformation Through Unified Sales, Marketing, and Operations. Small businesses need to balance cost and resources while aiming for growth, stability, and scalability. Simply hiring people won't achieve this, no matter how talented they are. Sustainable growth comes from introducing systems and automation that align with your sales and marketing strategy as part of an overall commercial infrastructure. Important note: The free deck below is not a replacement for sales and marketing experience. It's indicative of the technologies and services that can be integrated into a Go-to-Market (GtM) strategy to accelerate your business growth at significantly lower costs than hiring multiple specialists. Whether you're building an existing business, launching a new product, or expanding into a new market, I provide fractional support, part-time enablement services, or consulting to help you implement these tools effectively and drive real growth. GTM-tech-stack GTM HOW I APPLY MY EXPERTISE AND SERVICES TO THE GO TO MARKET MODEL 01 PRODUCT MARKET FIT I can: Coordinate and run live user feedback groups, 1-2-1s, telephone surveys, customer feedback sessions. Carry out: Market/competitor analyses Pain points/needs/gaps analyses Assess the Total Addressable Market (TAM) Provide market feedback to help guide prototype/beta testing/pilots Recommend software resources to carry out certain elements of PMF requirements 02 IDEAL CUSTOMER PROFILE (ICP) Identifying your ideal customer profiles (ICPs) is at the heart of every step of your business growth. I would combine professional research, various tools and resources, and integrate the data with your Customer Realtionship Management system (CRM) to begin with. See the GtM resources and services document here for more information. 03 COMPETITION Competitive positioning is critical to your success. A variety of resources are available to empower you with both historical and live data on competitor positioning. I would use available data to work with leadership, product management/development, sales, marketing, and operations to better position your business for success. For example resources, look at page 2 of this document. 04 MESSAGING Communication, positioning, and messaging are absolutely critical to your success. In addition to decades of business communication experience, I am a professional copywriter and publisher. I write content that inspires, educates, enlightens, and empowers our clients’ audiences. I also embed structured sales methodologies into messaging for maximum impact. Take a look at my copywriting portfolio here. 05 BUYER JOURNEY/INTENT/SIGNALS Buyer behavior has changed. Delivering experiences closely aligned with your buyers' needs has never been more important. In addition to understanding the buyer journey, situational and cultural awareness will set your messaging apart from the generic approach of others. A part of the toolset you will need, collecting information that shows buyer intent and signals that they are ready to buy is a key differentiator when it comes to sales and marketing activities, enabling you to build ICP specific messaging that matches various stages of the buyer journey. Intent signals News Clinical Trial triggers Content downloads Competitor research Events/conferences Funding Hiring signals New technology implementation Social media and forum engagement Specific web content consumption I can feed these signals into your CRM to empower the sales and marketing teams. I can also craft marketing, sales strategy, campaigns, and messaging that keep you in step with your buyers. 06 CHANNELS Synchronised multi-channel marketing and sales strategies and execution are the keys to success. Associations Blogs/articles Books/eBooks Conferences/speaking engagements Dynamic landing pages (including an ROI or fine calculator) Email Focus-groups Industry specific communities and groups Networking Phone Podcasts/webinars Referrals Social media (LinkedIn, BlueSky, etc) Specialist and vendor websites (partnering and collaboration) Steering Committees Video Website Leverage my 19-years marketing experience up to VP level, and the multitude of resources and tools available that I'll integrate into your commercial operations. 07 SALES STRATEGY AND EXECUTION Building on the Go to Market work so far, we'll be able to be laser focused on how to sell to your ICPs. This will cover : Strategy Implementation Execution This activity is an entire discipline in it's own right, so I will just state that the following areas would be taken into consideration: Close collaboration with marketing Taking a focused account based sales and marketing approach Strategic partnerships will scale growth faster Field sales and inside sales Sales support/enablement Structured sales methodologies I have over 40-years of experience in sales, strategy, and execution in leadership, global enterprise account management, inside sales, field sales, and strategic partnerships. If you use structured sales methodologies such as MEDDIC, SPIN, Value Selling Associates, Customer Centric Selling, Mercuri, or others, I can integrate them seamlessly across marketing and sales. 08 KEY PERFORMANCE INDICATORS (KPIs) AND OBJECTIVES AND KEY RESULTS (OKRs) The multiple systems used in commercial operations will provide visibility and reporting to enable strategic decisions and shifts in execution. 09 PROCESSES AND OPERATIONAL INFRASTRUCTURE Two key challenges in small businesses are impact and scalability. Whilst this is step 9 of this GtM model, many resources and solutions will be implemented and integrated throughout the GtM process. A solid, integrated commercial operations infrastructure is essential to empower marketing and sales to enable scalable and impactful growth far beyond the capabilities of manual processes.. I can implement these for you. SOLUTION EXPERIENCE SECTOR EXPERIENCE I specialise in B2B startups and SMEs and have special rates for small businesses. I have been involved in many industries, from FMCG, manufacturing, automotive, electronics, high security, and governments, but the last twenty years have been focused on technology, life sciences, supply chain, business resilience, and cyber security. TECHNOLOGY I have over twenty years of software experience, selling enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. I've held positions as Global VP of Sales and Marketing, Head of Commercial, and other senior sales positions for decades in this sector. I have signed eight-figure contracts with several of the largest companies in the world. I have more than nineteen years of business experience in solutions for the pharma and medical device sectors, including clinical trials. I have also been involved in healthcare during that time. I have been an international speaker, round table and event chairperson, and patient and site evangelist. I was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023 and am an honourary member of the Society for Clinical Research Sites. LIFE SCIENCES AND HEALTHCARE SUPPLY CHAIN The supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement. My experience spans over 29 years across many industries, and I acutely understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. CYBER SECURITY AND BUSINESS RESILIENCE Many of the solutions I have been involved in help businesses to have a robust business infrastructure and enable business resilience. I have 2 years experience in cyber security solutions and am currently leading capaigns based on the UK Cyber Security and Resilience Bill, (CSRB) and the EU Network Information Security Directive (NIS2). CONTENT SHOWCASE SCRIPT AND ADVERT EXAMPLE Word Ferret script writing and production sample - 'Life' advert for a conference. The 'Life' video project was an urgent request that we completed in less than three days. We came up with the idea for the video, completed the research, and produced the final script in less than 1 day. The entire project was completed by us, with the exception of a few motion graphics that were completed under our direction. WEBINAR EXAMPLE Webinar/podcast planning, speaker sourcing and coordination, production, and hosting. Defining the legal implications of the new UK Cyber Security and Resilience Bill, I hosted, edited, and published this webinar featuring Jonathan MacDonald, a Partner at Osborne Clarke LLC, to provide an overview of the complexities of the Bill. WHITE PAPER EXAMPLE The Cyber Security and Resilience Bill and EU Network Information Security Directive (NIS2). This project was one that I wrote to showcase my research, writing, editing, formatting, and production capabilities. PORTFOLIO The portfolio showcases papers, articles, and videos that I have produced for various clients. DOWNLOAD THE WHITE PAPER SEE MY PORTFOLIO ROLE-PLAYED SALES OUTREACH EXAMPLE Watch me role-play a new business sales outreach from a supply chain track-and-trace solution provider, approaching Tilda Rice (part of Ebro). This would approach is embedded into an all-in-one landing page that is part of an omni-channel campaign designed to align with a buyer's journey. Role play Script and video SHARING A FEW CAREER HIGHLIGHTS $30M in contracts signed for one company $22M revenue from $30M bookings signed for a US SaaS business This included a global deal where I navigated and managed 70+ stakeholders at 11 sites in 10 countries, across three global business units, multiple third-party vendors, and a Big Three accountancy firm. Took an almost bankrupt business to market leadership Rebuilt a failed business with a bad reputation into a market leader with over 50% of market share in less than 2 years. Transformed them from a product and discount-focused business to a profitable solutions business. 275% increase in revenue Increased UK sales by 275% and transformed sales, marketing, operations, and supply chain for a manufacturing business within 12 months. Top performer Opened new markets for a UK Managed Service Provider. Global performer - Only person to sell outside the US amongst dozens of international salespeople. Increased the opportunity count x30 and x9 new business sales for a supply chain planning business. PCMG 2018 PCMG 2018 Speaking in Munich - Workflows Speaking in Munich - Workflows SCRS Innovation award presentation SCRS Innovation award presentation PCMG 2018 PCMG 2018 1/5 Book a Call ray@wordferret.co.uk UK mobile and WhatsApp +44 7789 721821

Technology Experience We have 18+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Technology Experience We have 20+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and has held VP Sales and Marketing, Head of Commercial, and other senior sales positions for decades. Having signed eight-figure contracts with several of the largest companies in the world, Ray's understanding of aligning communication with customer needs and expectations is extensive. 21 CFR part 11 compliance AI/ML/advanced algorithms Analytics Audit trails Business resilience Cloud – single/multi/network tenant Configurable solutions Consultancy CRMs Cyber security Data management Data repositories EDI - Electronic Data Interchange Governance GxP based implementation Integration apps with multiple enterprise systems IT infrastructure Legacy systems (hardware) Master data integration and management Process automation Project management Real-time data analytics Regulatory compliance Revenue operations Security Services Strategic Alliances Support Training Virtualisation Workflows Contact us to learn more

This is Word Ferret's 'unsubscribe' page. Sorry to see you go. Unsubscribe Thank you for letting us know that you prefer not to be contacted. We wish you the very best. Submit Thanks for submitting!

Welcome to Word Ferret's terms and conditions page. Word Ferret Terms & Conditions These are the terms and conditions used by Word Ferret (collectively referred to as 'Word Ferret', 'we', 'us' or 'our') for all contracts that we undertake. To avoid any potential misunderstandings, we’ve tried to keep them as straightforward as possible. When you ask us to carry out work for you, you are agreeing to these terms and conditions. If there are any aspects of these terms and conditions that you are unclear about, please contact us. We want our clients' experience of working with us to be smooth and productive, and we'd prefer that you flag any possible issues before work on a project begins. 1. What We Need From You i. Before work can begin, the client must provide: Confirmation of the specific service required; Your acceptance of our written quotation and our terms and conditions; Confirmation that you are authorised to commission the project; Any special requirements; The proposed time frame for project completion; Settlement of any pro-forma invoice. In addition to the above, for our copywriting service the client must provide a detailed project brief. This must specify the following The type of document required (blog post, article, white paper, etc.); The target audience of the document; The tone of the document; The scope of the document; The topics/headings to be included; The size (word count) of the document; The level of research required (will all information be provided by the client?); ii. Once work has commenced, we need (from all clients): Timely responses to any communication regarding your project; Immediate notification if your requirements change. Failure to respond or notify us of any changes may negatively impact our ability to complete your project by the agreed deadline. Trackable Changes: ALL changes made to the work in progress must be trackable. If the client makes edits to the document that are not trackable, this creates additional work for us and will incur extra charges for the client. In addition to this, the length of time needed to complete work on the project will increase, which will have a negative impact upon the agreed completion date. 2. The Process For Our Copywriting Clients i. The Draft Document Based on a detailed project brief, we will produce a draft document and forward this to the client for draft approval. Draft approval must take place before editing work begins. ii. Draft Approval By approving the draft, the client is indicating that the document—in its current form and with its current contents—is in line with the project brief.* If, at this stage, the client wishes to make significant changes to the document that constitute a change to the original project brief, a new project brief and purchase order (or change order where appropriate) must be issued before work can continue. * The draft is not the finished document and will undergo editing at the next stage, but at this point the client must indicate that the structure, tone, focus, scope and size of the document are in keeping with his/her requirements. What Constitutes a Significant Change? Examples of significant changes include (but are not limited to): Tone of Voice Project brief: write a blog post aimed at a commercial audience. Change required: rewrite the document for a technical audience. A change in tone requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Focus Project brief: write a white paper that focuses on the benefits associated with using a specific product/service. Structure: introduction, current problem, current analysis, current solution, conclusion. Change required: rewrite the document to focus on the events which led up to the creation of the product/service. Structure: introduction, evolution of problem, analysis of historical problem, evolution of new solution, conclusion. A change in focus requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Reduction/Increase in Word Count Project brief: write a 5,000 word white paper. Change required: reduce document to 3,000 words. A dramatic reduction in word count requires a complete rewrite. A complete rewrite requires a new project brief and will incur additional costs (based on the level of work required). Please note: Our fee is based on the number of words we deliver, not the number of words published by the client. For Example: Project brief: write a 1,000 word blog post. Words delivered: 1,000 Upon delivery: client requests that we reduce word count to 500. Charge: 1,000 words + rewriting/editing cost (based on level of work involved) to reduce count to 500. Project brief: write a 3,000 word white paper. Words delivered: 3,000 words Upon delivery: client edits document to reduce or increase word count. Charge: 3,000 words. Additional Research Project brief: no research required as all information will be provided by the client. Change required: Research by us will be required. If the requirement that we carry out research was not included in the original brief, it will not have been included in our fee. Carrying out research takes time and will affect the completion date of the project; it also incurs extra cost (based on the level of work required). iii. The Editing Stage Following draft approval, editing will begin. Editing within the scope of the project brief is included in the agreed fee. The client will make suggestions for changes—word changes, sentence restructuring, deletion, addition, etc. (excluding significant changes, please see section 2. ii., ‘What Constitutes a Significant Change?’)—and we will carry out the required edits to the document. We will then return the document to the client for approval. If, after editing has begun, the client wishes to make significant changes to the document (see section 2. ii., ‘What Constitutes a Significant Change?’), a new project brief and purchase order (or change order where appropriate) must be issued before work can continue. A significant change will require a complete rewrite, and this will incur additional costs (based on the level of work required). iv. Client Input Throughout the Process Once the editing process begins, the client will be able to add comments and suggestions to the work in progress at any time using Google Docs (see Section 1. ii., 'Trackable Changes'). Editing reviews can also take place via telephone, conference call or email. v. Project Completion Date Before work begins on the project, a completion date will be agreed. It is the responsibility of the client to calculate the amount of time required for completion of processes within his/her organisation (eg., approval times) before agreeing a realistic completion date with us. We will not begin work until a project brief and purchase order have been received, and this should also be taken into account when calculating the project completion date. If a delay is experienced within the client’s organisation, the completion date will be affected. Once work has begun on the project, any significant change in the client’s requirements (see section 2. ii., ‘What Constitutes a Significant Change?’) will affect its completion date. If delays occur within the client’s organisation, but project completion is a matter of urgency, we will attempt to meet the deadline, but this will incur an additional cost. Our usual working days are Monday to Friday (excluding UK bank holidays). If required to carry out emergency work, our rush rates are: Weekend=quoted daily rate + 100%. Weekday=quoted daily rate + 50%. Meeting the original completion date is not guaranteed and will depend upon our availability at the time. It will also depend upon the client's ability to respond quickly. 3. What you can expect from us A quotation setting out the cost of your chosen service in clear terms (valid for 28 days from receipt via email); A statement of work detailing your requirements for your authorisation; Completion of any editing, proofreading, writing or other service to the high standard described within this website; Completion of your project by the deadline we have agreed with you;** Completion of your project in British English as standard (if you require US English, please let us know); Confidentiality (we are happy to sign a confidentiality agreement); *** For our copy editing clients, the re-editing of parts of your work that you have changed as a direct result of our editing and suggestions. **** ** If a delay is experienced on the client’s side, the completion date will need to be adjusted. In the unlikely event that circumstances on our side prevent completion by the agreed date, we will communicate with you as soon as possible. Word Ferret will not be held liable for any loss or damages to any party as a result of missing a deadline. *** We may, on this website or for marketing purposes, make reference to work we complete for you. Such general references will never include any personally identifiable information about you or your project unless you have given your prior permission. **** This is based on us re-editing a reasonable amount of work and is at our discretion. We will need you to highlight the changes you have made before you return your project to us. Return to us for re-editing must take place within 14 days of receipt of the copy. Further amendments will incur additional fees, for which a new quotation and statement of work will be provided. 4. Payment terms Projects costing up to £500 require payment in full before work starts. This is non-refundable. Projects costing between £501 and £2,500 require a 50% deposit prior to the commencement of work. The balance must be paid within 7 days of the submission of the final draft. A final invoice will accompany the final draft. For projects with a cost greater than £2,500, we will discuss staggered payment milestones. Late payment fees will be subject to the Late Payment of Commercial Debts (Interest) Act (1998) . We accept payment by BACS or PayPal. * We do not accept cheques/checks. * Clients are responsible for covering the additional cost of using Paypal. Paypal's current charges for domestic and international transactions can be found here . 5. International payments and fees International clients are responsible for covering all additional currency conversion fees to Word Ferret. For bank transfers to our Lloyds Bank account, the fees are as follows (correct as of 23rd September 2022): * Payment in euro received from within the UK, EEA or via SEPA Credit Transfer - no fee. All other payments up to and including £100 - the fee is £2. All other payments over £100 - the fee is £7. For PayPal, international transaction fees can be found here. Please note that international clients may be subject to additional transaction fees from their own bank or from PayPal. 6. Copyright and ownership Once the project has been completed and paid in full, the client holds the copyright to the finished work. 7. Errors Whilst we pride ourselves on our ability to provide a professional and thorough proofreading/editing/writing service, we are mere human beings and cannot guarantee that every project will be entirely free of errors. While such errors are extremely unlikely - after all, we want you to love our work and return to us time and time again - Word Ferret will not be held liable for any problems, loss or damages to any party as a result of an error occurring. 8. Disclaimer of responsibility and limitations of liability Word Ferret, its employees, contractors or associated businesses are not liable for claims for damages of any kind, including loss of revenue or profits, or for any claim made as a result of errors, omissions, mistakes or inaccuracies appearing on this website or in documents that we have edited or services that we have provided. The client is responsible for providing accurate personal information and payment details. The client is also responsible for providing accurate information regarding every aspect of the project itself. Failure to provide accurate information could result in a refusal to provide service. The client assumes all responsibility for any problems or issues resulting from the provision of false information. The client assumes all responsibility for making sure that copy submitted to Word Ferret does not contain plagiarism or infringe another party's copyright. 9. Right to refuse service Word Ferret reserves the right to refuse to proofread, edit or index any documents, or provide written material, that may be considered illegal, dangerous, unethical, or immoral. Word Ferret will not enter into any contract with any party who seeks to promote the Conservatives, Reform, or any other far-right party, organisation, or individual. 10. Cancelling work and pausing projects Word Ferret's aim is to meet or exceed your expectations. However, if you are unhappy with the direction your project has taken after work has begun, we will put every effort into addressing your concerns. If our joint efforts fail to bear fruit, and you feel the need to cancel, we will bill you for the work done to date, and we will cancel the order without prejudice. Please note that deposits are non-refundable. If the client fails to communicate with Word Ferret within 21 days of paying the deposit, the project will be cancelled automatically. If the client fails to respond in a timely manner, and that failure has a negative impact on agreed, scheduled milestones, the project will be put on hold. The project will then be rescheduled, dependent on current workload and availability. 11. Subcontracting Where appropriate, Word Ferret will subcontract proofreading and basic copy editing projects to vetted, trusted contractors. Word Ferret will remain the project and account manager for the project. 12. Disputes We will put our heart and soul into making sure that your experience with us is a pleasant one. However, in the unlikely event that a dispute arises which cannot be resolved by other means, all parties will submit any disputes arising out of or in connection with these terms to the exclusive jurisdiction of the Courts of England and Wales. 13. Contacting Word Ferret We provide a contact form, contact email address, telephone number and WhatsApp for use by individuals who wish to discuss Word Ferret or the services we provide. We will not respond to messages which do not relate directly to Word Ferret, the content of this website or the services that are offered within it. When Nezu Press is open to submissions, details and contact options will be posted on the Nezu Press page. Outside of open submission periods, we do not accept manuscripts of any sort. If you attempt to submit outside of the specified times, your work will not be read, and your name will be placed on our list of writers who do not follow guidelines, which will negatively impact our willingness to work with you in the future.. If you have any questions about any of the above, the Word Ferret team is happy to answer any questions or address any concerns. Please drop us a line at contact@wordferret.co.uk or give us a call.

Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 28 years across many industries, and we understand the many physical and digital challenes within supply chain, transport, distribution, and logistics. Supply Chain Experience Supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the proc ess. To say that supply chain is a hugely complex area of expertise is an understatement. We have experience that spans over 30 years across many industries , and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. A list of some of our supply chain areas of expertise is shown here: AI/Machine Learning in supply chain planning Analytics Audit trails Cloud – single/multi/network tenant Configurable solutions Connected data across the enterprise and partners Consultancy D2P - Direct-to-Patient (clinical trials) Data management Data repositories Drug supply forecasting DSCSA - Drug Supply Chain Security Act EDI - Electronic Data Interchange EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Finance FMCG Governance Governance, Risk & Compliance Governments GxP based implementation Integration apps with multiple enterprise systems Interoperability Labelling Manufacturing in Many Industry Sectors Master data integration and management Packaging Process automation Project management QP services - Qualified Person services Real-time data analytics Regulatory compliance Retail Returns Management Security Services Software, SaaS & Enterprise Solutions Strategic Alliances Support Track and trace Training VRS - Verification Router Services Warehousing Workflows Contact us to learn more

Word Ferret's page for frequently asked questions. Frequently Asked Questions What's the difference between proofreading and copy editing? Is your service confidential? Can I speak to someone about my requirements? What sort of information do you need from me? Which document formats do you work in? Do you edit paper documents? How long will a project take? Do you use AI for proofreading, copy editing, copywriting or indexing? Who owns the copyright? If I don't like the edits, do I have to keep them? I'm a writer and want you to edit/proofread my manuscript. Will it be painful? What if English isn't my first language? 1. What's the difference between proofreading and copy editing? A copy editor focuses on language, tone, clarity, style, flow and consistency. He/she makes sure that a document is clear and readable, that it flows well, that the language used follows the rules of standard English, and that there are no errors in grammar or spelling, or inconsistencies or omissions. Proofreading is the final stage that a document goes through, when all of the writing and editing has taken place and publication is just around the corner. A proofreader checks for errors in spelling, spacing, grammar, punctuation and formatting that were missed by the writer/editor or introduced by the publisher/printer in error. Take a look at this paragraph: Matthew stood on the porch, and watched the sun dip below the horizon. As the light fades and the temperature began to drop he shuddered and pulled his coat tight about him. There was heavy snow forecast for the morning according to the weather forecaster. He hoped that Susan would make it back home before the snow began to pour down. What the proofreader will spot: The comma placed incorrectly after ‘porch’. The extra space before 'the sun'. The typo: ‘fades’ when it should be ‘faded’. The missing comma after ‘drop’. A copy editor will also notice those errors, but he/she will also: Question the use of ‘shuddered’. Would ‘shivered’ be a better word to use? Suggest the removal of ‘according to the weather forecaster’, as it’s stating the obvious, adds nothing and makes the sentence clunky. Point out that snow doesn’t ‘pour down’. Snow falls. 2. Is your service confidential? Yes, absolutely. The nature of our work means that confidentiality is a given. We are always more than happy to sign a confidentiality agreement if you prefer. Just send us a copy for review and approval. 3. Can I speak to someone about my requirements? Yes. As a matter of fact, all of our clients have a relationship manager available to them from the outset. He/she will be available to answer any questions and address any concerns throughout the process. This is part of our service, so it does not cost you anything extra. 4. What sort of information do you need from me? In order to give you an accurate quotation, we'll need you to tell us about your project. What is it? What's the word count? Do you have any special requirements? What's your desired deadline? That sort of thing. 5. Which document formats do you work in? We work in the following formats: Apple Pages Google Docs Microsoft Word If you need to use a different format, please contact us to discuss your requirements. We will always do our very best to accommodate you. 6. Do you edit paper documents? Yes, we certainly do. Please bear in mind that there will be extra costs involved, such as the postage/courier charge for your document's safe return journey to you. 7. How long will a project take? Once we've reviewed your requirements, we will be able to provide a realistic lead time for completion. This will depend on the service chosen and the project's size and level of complexity. This will also depend on your deadline requirements. 8. Do you use AI for proofreading, copy editing, copywriting or indexing? No, we don't. In this day and age, we're all used to having spellchecker and autocomplete on our computers and smart 'phones, and they both have their place in our lives; they're fine for alerting you to an error or speeding up the process when you're posting on social media or typing a note to a friend. However, we very strongly believe that the intellectual task of proofreading, editing, writing or indexing a manuscript can only be carried out successfully by a skilled human being. 9. Who owns the copyright? Once the project has been completed and paid in full, the client holds the copyright to the finished work. 10. If I don't like the edits, do I have to keep them? No, it's entirely up to you. However, you have paid for the benefit of our expertise, so it would be a shame not to take advantage of it. 11. I'm a writer and want you to edit/proofread my manuscript. Will it be painful? Perhaps… a little. But we’re here to help, and we want the process to be as easy and painless for you as possible. Also, we always warm up our tools before we begin surgery. 12. What if English is not my first language? If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings. Proofreading and copyeditng? Can I speak to someone? What information do you need? EFL Do you edit paper documents? How long will a project take? Do you use AI? Who owns the copyright? If I don't like the edits? Is your service confidential? Will it be painful? Which formats?

Specialist copywriters in 100+ areas within life sciences, tech solutions, and supply chain. Our service combines almost 40 years of academic rigour, 16 years in publishing, and over 36 years business experience. We also provide video message demand generation services and LinkedIn networking content and messages. You know your product inside out, upside down, and back to front. You know it’s the best product that’s ever existed in the long history of mankind. And you want your target audience—or the entire world—to know it too. But in an increasingly competitive marketplace, every other man and his dog is vying for the attention of your target audience. Which is why it’s vital that your business communication sets you apart from your competition. And that’s where Word Ferret comes in. Our customers benefit from a service that blends academic-level writing and editing with commercial experience in national and global sales and marketing. We’ll help you cut through the noise to reach your target audience with clear, polished copy that engages, motivates, increases interest, and inspires action in your audience. We’ll help you and your product stand out in all the right ways. Because good business copy can make your company’s reputation. Bad copy can break it. Our Areas of Expertise Life Sciences Life Sciences We have more than seventeen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. Read more Supply Chain We have experience that spans over 29 years across many industries, and we understand the many physical and digital challenges within supply chain, transport, distribution, and logistics. Read more Technology We have 19+ years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries. Read more Customer Portfolio For links to our portfolio of work in clinical trials, technology, data, services, and supply chain, please contact us. Thank you. Contact us Copywriting We write lots of things, including those listed below. You can choose one, two, a few, or all of them. You might need monthly blog posts, a series of articles, or a one-off white paper. We will cater to your individual needs. If you need something specific that's not listed here, get in touch and let us know; we're here to help. Case studies, 1,000-1,500 words. White papers, 2,000-3,000 words. Blog posts, varying lengths. Social media posts, up to 300 words. Sales or Customer Service email sequences. Video scripts. Guides. Contact us Editing In addition to copywriting, we offer editing services. If you have a document that has already been written that needs some work, we can help. We can check your document for spelling and grammatical errors, inconsistency, duplication and ambiguity. Recommendations will focus on producing flawless content that strikes the right chord with your target audience, increases engagement and inspires action. Contact us English as a Second Language If English is not your first language, and you need writing, proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

Life Sciences Experience One of our specialist areas is life sciences, with more than fourteen years' business experience in solutions for the pharma and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023. Life Sciences Experience One of our specialist areas is life sciences. We have more than nineteen years' business experience in solutions for the pharmaceutical industry and medical device sectors, including clinical trials. One of our founders, Ray Collia, is an international speaker, round table and event chairperson, and patient and site evangelist in this sector. He was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023, and is also a member of the Society for Clinical Research Sites. We moved into the life sciences sector for very specific reasons. To learn more, read Gina Collia's post, Why Do We Specialise in Writing for the Life Sciences Industry? Leverage 18 years of real-world knowledge and experience in providing technology and service solutions. 26 of the world's top 50 pharma companies 13 of the world's top 30 medical device companies Proud to be a member of Proud supporter and former steering committee member (2016-2023) of Pharmaceutical Contract Management Group Solutions Across All Sectors We have experience in over one hundred types of services and solutions that are used by pharma, biotechs, medical device companies, CROs, research sites, and patients. Clinical Trials The clinical trials landscape is complex. We have over fourteen years' experience in Phase I - IV clinical trials solutions, so we understand what is important to stakeholders and patients Supply Chain and Traceability We have over twenty-seven years relevant experience in supply chain and traceability solutions, fourteen of which are directly within clinical trials and post-market pharma and medical device supply. Enterprise Artwork, Approvals, Workflows, and Labelling One of our founders is considered a subject matter expert in this area, having supported pharma and medical device companies for over sixteen years. Experience Across Multiple Sectors 21 CFR part 11 compliant solutions Analytics Audit trails BPO - Business Process Outsourcing Cloud-based offerings - Single/multi/network tenant technologies Consultancy Data management Data repositories EDI - Electronic Data Interchange Enterprise workflow management Governance GxP based implementation experience Highly configurable solutions Integration of mobile solutions and apps with multiple enterprise systems Interoperability Localisation (local language support for User Interfaces) Master data and reference data connectivity and management Off-the-shelf and custom solutions Outsourcing Partnering Process automation Project management Real-time data analytics Regulatory compliance Reporting integration Risk management Secure workflows Security Services SaaS (Software-as-a-Service) Strategic alliances Support Track and trace (traceability) Training Clinical Trials Adverse event reporting infrastructure AI/Machine Learning supported solutions Audits Autologous study support Automated finance management Clinical study budgeting (site and patient finances) Clinical study forecasting for sites and patient finances CTMS - Clinical Trial Management System Connected data across the enterprise, partners, sites, and end users/subjects D2P - Direct-to-Patient DCT - Decentralised trials Diversity Dosing management Drug supply forecasting eClinical eCOA - Electronic Clinical Outcome Assessment eConsent EDC - Electronic Data Capture systems Environmental sustainability ePRO - Electronic Patient-Reported Outcome Interoperability Investigator meetings IoT - Internet of Things IRT - Interactive Response Technology IVRS - Interactive Voice Response System IWRS - Interactive Web Response System Localised language telephone support MDM - Master Data Management and analytics Patient advocacy Patient compliance solutions Patient payments and reimbursements Patient recruitment Patient retention Patient travel and concierge services QP services - Qualified Person services Randomisation in clinical trials RBQM - Risk Based Quality Management RWE - Real World Evidence RTSM - Randomisation and Trial Supply Management Site payment solutions Site payments Subject-blinded reporting from sites Veterinary product management Wearable devices Supply Chain, Serialisation, and Traceability AI/Machine Learning in supply chain planning Audits Connected data across the enterprise and partners D2P - Direct-to-Patient Drug supply forecasting DSCSA - Drug Supply Chain Security Act EPCIS - Electronic Product Code Information Services EU FMD - The EU Falsified Medicines Directive Interoperability QP services - Qualified Person services Traceability VRS - Verification Router Services Serialisation levels 1, 2, 3, 4 and 5 Level 1 - Device level - Barcode printers, label printers, and labellers for units of sale/packaging. Also includes cameras and scanners for quality control Level 2 - Case or packaging line automation and control for data aggregation across Level 1 devices Level 3 - Site-level systems that facilitate communication between Level 2 systems within a site, and connect to level 4. These systems manage and coordinate master data, serialisation of products, product, and work order information Level 4 - Enterprise systems for business processes, global compliance, inter/intra-organisational connectivity, reporting, identity access management, application programming interfaces, and other enterprise-level functional areas. Level 5 – Network. A network of supply chain partners, shared event repository, regulatory authorities such as national hubs, or international repositories such as the EMVS (European Medicines Verification System) in Europe, and ANVISA (the Brazilian Health Regulatory Agency) and the SNCM - Sistema Nacional de Controle de Medicamentos. Facilitates management of all serialisation and regulatory data with partners, customers, and authorities Enterprise Artwork, Approvals, Workflows, and Labelling Approvals workflow management Audits Automation of devices Connected data across the enterprise, partners, and sites Device-as-a-Service Data verification Document and content management Enterprise artwork management Enterprise labelling EPCIS requirements - Electronic Product Code Information Services EU FMD labelling - The EU Falsified Medicines Directive EU MDR - EU Medical Device Regulation) MDM - Master Data Management Output management Printer management Project management Quality management Qualified Person services Randomisation in clinical trials Serialisation labelling requirements Subject-blinded reporting from sites Vision systems (label quality management)

You can trust us to ferret out the facts. All of our written work is based on sound research.  These days, there is so much information available to us, especially online, and not all of it is accurate, up-to-date or written with our best interests at heart. There’s a lot of misinformation, stale information and simple nonsense out there, and sifting through it all can be time consuming and frustrating. It might be tempting, when putting together information for a blog post, press release or brochure, to simply include any information that you’ve seen repeated online or in print several times already; after all, if it was in the Guardian , on a well-known supplier’s website, and quoted by a hundred other people who seem to know what they’re talking about, it must be accurate, right? Unfortunately, misinformation is repeated just as much, in some cases much more often, that accurate information. And nonsense doesn’t become sensible because a hundred people repeated it. There is never any replacement for good, honest research. Research Matters You can trust us to ferret out the facts. All of our written work is based on sound research. Read our blog, As a Matter of Fact, Research Matters to Everyone A Few Things to Consider If you’re thinking of putting information out there without getting your facts straight first: Customers/readers may not be quite as willing to swallow nonsense as companies/writers are to inflict it upon them. You may pass on someone else’s misinformation in error, but it is still misinformation, and you’re still responsible for passing it on. Sameness won’t make you stand out. Repeating the same thing that every man and his dog has already said or written will result in you becoming one small voice in a large (potentially misinformed) crowd. Contact us Our Methods Wherever possible, we consult primary sources to ensure that the information we use is coming straight from the horse's mouth. When we do use secondary sources, we carry out checks to make sure that they are accurate and reliable. We do not use Wikipedia. We do not use ChatGPT or any other AI bot to generate information (please see below). Wherever possible, we include links or citations to information we use so that it can be verified. Whenever possible, we check multiple sources. Whilst factual accuracy is key, the content we create is always designed to increase audience engagement. Contact us Why We Don't Use AI You've probably heard all the hype about ChatGPT, about its abilities to put together accurate copy. Well, so did we, and we carried out our own research. There are a few posts on our blog about the unreliability of ChatGPT. The titles give some idea as to our findings! Click on the titles below to read them. ChatGPT Is Not as Clever as You Think; or, How to Write Like an Almost-Credible-Sounding Idiot ChatGPT Is Set to Get a Heck of a Lot More Stupid Would I Lie to You? - ChatGPT's Tenuous Relationship with Facts English as a Second Language If English is not your first language, and you need proofreading or editing services, we can help. We're all native English speakers here in the Word Ferret team, and we all have experience of working with non-native English speakers. We'll help you to communicate your message effectively and avoid embarrassing misunderstandings.

We are passionate about the environment and sustainability. Here are just a few of the things we do to help. Environmental sustainability is immensely important to the Word Ferret team. We are passionate about taking care of our planet and do everything we can to make a positive impact on the world. Our business is 100% virtual, meaning there is zero travel - no long car journeys, no flights, and no unnecessary use of taxis, trains and hotels. Our entire lifestyle and hobbies are naturally environmentally friendly. Our current carbon footprint is 2.9 tonnes. Although this is lower than the national UK average of 25 tonnes for a small business, we strive to reduce our environmental impact on a daily basis. Our Commitment to Sustainability and the Environment We plant trees every chance we get! Read more All of our published titles (via Countisbury Publishing and Nezu Press) are printed on demand. With print-on-demand, a book is printed only when a sale is made. There is no need for us to print a large number of books and store them until they are sold. This removes the need for warehousing (which would need light and heating) and the possibility of having to pulp a large number of books if they remain unsold (what a waste of precious resources!). Additionally, books are manufactured as close to the customer as possible, so there's no need for a book to fly from London to New York, or vice versa. Zero Travel All of Word Ferret's proofreading, copy editing, copywriting and indexing work - in fact, everything we do - is carried out remotely. There are no car journeys, no flights, and we have no need to use taxis, car rentals, trains or hotels. Local Resources We passionately believe in supporting local businesses. Wherever possible, we buy locally sourced food and products. In addition to reducing our impact on the environment, we get to help our local economy and meet/support amazing people. Green Suppliers We made a move to Green Energy and Green Broadband a few years ago and we're always looking for new ways to become more energy efficient and reduce our impact on the environment. Recycling We recycle as much as can be recycled. We make every effort to reduce our water usage, and we save a minimum of 600 litres per month by recycling 'grey water'. We save a further 2,600 litres per month as a result of careful water management. We also support local charities, food banks and small businesses with donations of high quality items that can be sold or given to those in need. Click here to learn more about what we at Word Ferret are doing to help the planet and fight the climate and nature emergency. Click here to learn more about what you can do to live more sustainably and help the planet.

Word Ferret: The Marriage of academic rigour & business acumen. Word Ferret was founded in 2022 by Ryoma and Gina Collia. Word Ferret: The Marriage of Business Acumen & Academic Rigour Word Ferret was founded in 2022 by Ryoma and Gina Collia. Ryoma has almost 40 years' global sales and marketing experience. He has held senior sales and marketing positions, including Global VP Sales and Marketing, Head of Commercial, and Head of Business Consulting. Ryoma has helped transform an almost bankrupt business into a market leader, regularly signed seven and eight-figure SaaS contracts with several of the largest companies in the world, led top-performing sales teams as a player/coach, and worked with governments and global investors. As a copywriter, speaker, subject matter expert, and coach, he specialises in technology, supply chain, and life sciences. Communication has been at the heart of his success. Gina has decades of experience in academic research, writing, editing, and publishing. She is an historian and a trained artist/designer. Gina is the founder of Nezu Press, one of the few female-owned-and-run independent publishing presses (click here to visit the site ), and her scholarly works on Japanese art have established her as one of the world's leading experts on Ukiyo-e , pictures of the Floating World. Find us on social media... Ryoma: Gina:

With Word Ferret Connect Voice Message services, you can have this with minimum effort, and maximum impact, delivering a new experience that connects with your prospect's needs and brings them value, not just another cold reach-out. Connect VM addresses the three core challenges in lead/demand generation by building trust, enabling buyer-centric practices, and aligning with buyer behaviour. How would you like two minutes of your prospect's attention... without a scheduled meeting? Build trust and credibility through personalised, authentic, human outreach, give buyers access to expertise and information, and thoughtfully align with your buyer's journey and needs. PRICING From just £4 per prospect* *Set-up fee applies The Problem Generating new leads has become increasingly difficult during recent years. Many tried and tested outreach methods fail so often that even 5%-15% open rates for emails—these are not even sales conversion rates—are accepted as normal now. Direct messaging through social media networks is starting to go that way too, and it's harder to reach prospects by 'phone. 'Insanity is doing the same thing over and over and expecting different results.' Despite this, most people keep doing the same thing, day in, day out, because it used to work years ago, and they don't know what else to do. Information has never been more accessible to buyers than it is now. They are significantly more informed—they are spoilt for choice. And at the same time, i n an increasingly competitive marketplace, they have come to mistrust many traditional outreach methods from vendors. This has resulted in a shift in their behaviour throughout their 'buyer journey'. According to analysts and specialists, a human approach is now favoured by most buyers. The Solution Vendors need a new approach. They need Word Ferret Connect VMS. Connect VMS is a unique service that provides branded landing pages that combine personalised written and video messaging, with links/downloads for content that is relevant to the buyer. This builds trust and credibility via personalised, authentic, human outreach. It gives the buyer access to information, expertise, and case studies (if available), and it has messaging that is thoughtfully aligned with their buyer journey and needs. The service offers a unique multi-media platform for success, combined with sales and marketing operations services, professional research, and professional copywriting services. Word Ferret Connect VMS connects you with people in a human way that is meaningful to your buyers—personally, intellectually, and emotionally. For your team, it's a simple as 1-2-3 1. Preparation Tell us who you want to reach and what you want to say. We'll carry out extra research, brief you, and set up landing pages based on what you provide. 2. Record a 2-minute video You and/or your team record 2-minute video message(s). You can use the landing page as a guide to what you should say. 3. Results We'll do the rest... editing, sending, follow-ups, and CRM data entry. Responses will come straight to you. Connect VMS Sample Video Message Role play: Outreach from Now Pharma CRO to Sample Pharmaceuticals Rare Disease We serve any industry. This sample is for life sciences. We provide the presenter with prospect information and guidance as a basis for their video recording. The video is part of a landing page with personalised message and carefully selected content to match your buyer's needs. Landing pages are branded with your company logo and website style. Each landing page has a unique URL. Click below for the sample landing page Services Included with Connect VMS Research Buyer-aligned messaging Video editing Branded with your logo and website style Landing page design and creation Managed by Word Ferret Unique URL Email/LinkedIn intro text and thumbnail image Sales and marketing operations services Video messaging coaching Supercharge Connect VMS with Optional Services Professional copywriting/content Expanded professional research Network-Nurture-Connect coaching Animated logo and audio sting video intro Subtitles and transcription Audio-only feature Our four-step process Step 1 Preparation Identify your audience, voice, and messaging Research and collect prospect and market data CRM integration where necessary Create a prospect list Select content to be shared Decide where the landing pages will be hosted (on your site or our platform) Step 2 Record videos You'll record videos We will edit videos to include: Prospect content (web page, news, etc.) Lower thirds (name, job title, and company) Intro/outro screens Step 3 Outreach We will set up automated email outreach and follow up—we can manage this for you. LinkedIn or email messaging and follow up managed by yourselves—we provide guidance and full or partial message content. Step 4 Analysis & reporting Analysis and reporting is available through your own analytics if the landing page is on your website (live data). Or on-demand reporting from our platform. Choose the best service for you Pricing Connect VMS Mass Outreach A single video is sent to everyone. Best for campaigns of 500+ prospects. You're in a rush and need to send a message out to many people. Connect Mass Outreach enables you to send the same video message to as many people as you wish. Each prospect's landing page will have a unique URL. The written message below the video will be personalised at a basic level. Pricing 1st 500-1,000 prospects £5 per prospect £4 per prospect thereafter £515 set-up fee (Minimum 500 prospects) Choice of free or paid-for video hosting Professoinal copywriting service available Optional sales operations services are available from £110 Contact us Connect VMS 1-2-1 Outreach Unique videos recorded for each prospect. Best for focused outreach to key prospects - typically 50-100 but can be 100s. Minumum of 10 prospects. 1-2-1 hyper-personalised video messaging and text, landing pages, and outreach text for emails or other messaging. Your team records short messages, and then we wrap our service around the videos, delivering a hyper-personalised experience for your prospects. Pricing Video message and landing page services £155 per prospect £310 set-up fee (Minimum 10 prospects) Choice of free or paid-for video hosting Professional copywriting service available Advanced research for company data beyond personalised information needed for video messaging £129 Optional sales operations services are available from £110 Contact us Network Connect Coaching Available for any of the Connect VMS services Supercharge your outreach! We will coach you in our Network, Nurture, Convert method described above. Connect VMS is powerful but pales in comparison to applying the Network, Nurture, Convert method, especially when deployed as part of an omni-channel sales and marketing campaign. Pricing 1-2 people £2,000 3 or more people POA Contact us We can produce any copy that you require Examples White papers Training materials Testimonials Telephone scripts Social media sequences Press releases Playbooks Leaflets Email sequences Books and eBooks eBrochures Scripts Speeches Annual reports Promotional video scripts Training video scripts Web pages text Help pages/guides Webinar scripts User interface text