More Than Words
CREATED BY HUMANS FOR HUMANS
The Trifecta Effect–Business Growth and Transformation Through Unified Sales, Marketing, and Operations
A unified sales, marketing, and revenue operations approach aligned with a solid go-to-market strategy delivers the best results for sustainable, scalable growth.
Whether building your existing business, launching a new product, or expanding into a new market, I provide fractional support, part-time, enablement services, or consulting.
Sales
39
Years of Experience
Marketing
18
Years of Experience
Partnerships
18
Years of Experience
Operations
17
Years of Experience
World-Class Sales Methodologies
to Accelerate Sales
and Embed into Messaging, Marketing and Operations
I am trained in multiple structured sales techniques that can be leveraged to enhance your messaging, processes, and operations.
SPIN
SELLING
Passionate Advocate and Supporter of Patients and Clinical Trials.
I am a member of the Society for Clinical Research Sites, and was a steering committee member for the Pharmaceutical Contract Management Group (PCMG) for seven years. I am passionate about improving the lives of patients everywhere, and the ongoing betterment of clinical trials.
A Few Examples of My Successes
Strategy
Tailored Structured
Business Strategies
Development
Business Growth Plans &
Continuous Improvement
Analysis
Data-Driven Insights & Action
Implementation
Execution & Integration
Driving Go to Market (GTM) Strategy and Execution
1 / Market Fit
I have decades of experience in customer-centric sales, marketing, business communication, and research in dozens of countries worldwide.
I can make valuable strategic contributions to the Market Fit step of your GTM process.
2 / Ideal Customer Profile (ICP)
Identifying your ideal customer profiles (ICPs) is at the heart of every step of your business growth.
If you do not have this in place, I can help you with this critical step of your GTM process from both a sales and marketing perspective.
3 / Competition
Competitive positioning is critical to your success. I will discuss your differentiators and ensure that your messaging positions you appropriately.
If additional competitive research is required, I am a professional researcher and can carry this out for you.
4 / Messaging
In addition to decades of business communication experience, I am a professional copywriter and publisher. I write content that inspires, educates, enlightens, and empowers our clients’ audiences. I also embed structured sales methodologies into messaging for maximum impact.
Take a look at my copywriting portfolio here.
5 / Buyer Journey
Buyer behavior has changed. Delivering experiences closely aligned with your buyers' needs has never been more important. In addition to understanding the buyer journey, situational and cultural awareness will set your messaging apart from the generic approach of others.
I craft marketing, sales strategy, campaigns, and messaging that keep you in step with your buyers.
6 / Channels
Synchronised multi-channel marketing and sales strategies and execution are the keys to success.
I help you to leverage up to twenty-six traditional and digital sales and marketing channels to achieve growth.
7 / Sales Strategy and Execution
Leverage decades of experience in sales and marketing leadership, strategy, and execution in global enterprise account management, inside sales, field sales, and strategic partnerships.
If you use structured sales methodologies such as MEDDIC, SPIN, or others, I can integrate them seamlessly across marketing and sales.
8 / KPIs and OKRs
Analysis of Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) can guide and transform your business, highlight challenges and opportunities, improve efficiencies, and drive investment and growth.
Structured sales methodologies improve accuracy and results.
9 / Processes/Revenue Operations
I can work with existing processes and tools that support your PMF/GTM activities, or implement new systems and resources.
I work with many popular tools and resources that businesses rely on. See below.
Experience with many popular systems and resources
Industries
I specialise in B2B startups and SMEs and have special rates for small businesses.
I have been involved in many industries, from FMCG, manufacturing, automotive, electronics, high security, and governments, but the last twenty years have been focused on technology, life sciences, and supply chain.
Technology
I have over nineteen years of software experience, selling Enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries.
I've held positions as Global VP of Sales and Marketing, Head of Commercial, and other senior sales positions for decades in this sector.
Having signed eight-figure contracts with several of the largest companies in the world, my understanding of aligning communication with customer needs and expectations is extensive.
I have more than eighteen years of business experience in solutions for the pharma and medical device sectors, including clinical trials. I have also been involved in healthcare during that time.
I have been an international speaker, round table and event chairperson, and patient and site evangelist. I was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023 and am an honourary member of the Society for Clinical Research Sites.
Life Sciences
Supply Chain
The supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement.
My experience spans over 29 years across many industries, and I acutely understand the many physical and digital challenges within supply chain, transport, distribution, and logistics.
Role play example
Watch me role-play a new business sales outreach from a CRO (Contract Research Organisation) to a biotech called Sponsor Pharma.
This is part of an all-in-one landing page designed to align with a buyer's journey, providing human outreach based on specific prospect research, aligned messaging, relationship building, and a call to action. This is just one part of an omnichannel approach that helps buyers to choose your business.
Clients
PCMG 2018
Speaking in Munich - Workflows
SCRS Innovation award presentation
PCMG 2018